来自多个数据提供商的人口统计数据将帮助尼尔森身份识别系统为广告商和出版商提供更多 17 个市场的独立基于人的指标
4 July 2022 – Following the successful launch in 12 markets since the beginning of 2022, Nielsen continues the roll out of its enhanced Nielsen Identity System for 数字广告评级. Philippines, Singapore, Thailand, Mexico, Hong Kong, Taiwan, Norway, Poland, Greece, Netherlands, Belgium, South Africa, New Zealand, Malaysia, UAE, Czech Republic and Hungary are the next markets to launch with data from July 1, 2022.
即将淘汰的 cookie 正在从根本上改变广告生态系统。再加上其他数字标识符的退化，人们更加强调以人为本的测量方法，以跨平台计算和重复受众，并报告以人为基础的指标。
尼尔森身份识别系统（Nielsen Identity System）支持数字广告评级（Digital Ad Ratings），解决广告浪费问题，帮助广告商和出版商自信地衡量受众的覆盖范围和频率，因为他们知道在观看数字广告时，人口统计数据会在移动和 PC 平台上重复。
Arnaud Frade, Head of Commercial & Growth, Nielsen APAC said: “In a fragmenting media landscape comparability is key. Today’s announcement is critical to support the evolution of digital ad campaign measurement so that the industry can continue to measure their audiences and ultimately prove the efficacy of their campaigns. I’m thrilled to see the success of the new identity system launched in markets across the globe and specifically in our region Asia Pacific: Australia, Japan, India and Indonesia. We are excited to have this innovative methodology now available across more markets in the region!”
尼尔森身份识别系统在测量开放网络的数字广告活动的同时，也测量已集成在围墙花园中的数字广告活动。尼尔森身份识别系统将开放网络的数字广告印象与尼尔森和第三方数据提供商的人口统计数据连接起来。该系统由全球 20 多亿个设备标识符提供支持，并不断更新。
尼尔森继续与全球和本地数据提供商建立并扩大合作关系，为尼尔森身份识别系统提供动力。预计下月晚些时候将有更多市场加入。
This is an important milestone as we continue to evolve our technologies and methodologies as we move toward our global Nielsen ONE strategy, underpinning a strong digital measurement capability, which helps with the vision of a true cross platform that measures across all screens.
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
联系方式
尼尔森
索菲-米林顿
sophie.millington@nielsen.com
