New York – Jan. 7, 2022 – Nielsen (NYSE: NLSN) and New York Interconnect announced that they have reached a multi-year agreement for local TV measurement in the New York Designated Market Area (DMA). New York Interconnect (NYI), is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach households in the largest advertising market in the country.
In this agreement, Nielsen’s data will enable NYI to evaluate the daily performance of its campaigns and the cable networks it represents, as well as calculate TV campaign reach and frequency at the DMA level. New York Interconnect also has licensed 尼尔森Ad Intel, the most comprehensive source of local and national advertising spend available today.
"尼尔森的数据可以帮助纽约国际进行市场推广，因为它可以按类别和广告商详细列出纽约市场的广告费用，"纽约国际研究与数据副总裁贝齐-瑞拉（Betsy Rella）说。"我们在销售资料中使用尼尔森数据，以帮助我们的产品在市场上定位。此外，通过使用尼尔森数据，NYI 能够为每个客户创建发布报告，作为'成绩单'，确保我们的本地有线电视广告商实现他们期望的交付。
“We are enthused about Nielsen’s commitment to impressions evidenced by their ‘Impressions First Initiative,’ which is designed to support the industry-wide move to impression-based buying and selling. The ability to transact on impressions fuels our cross-platform strategies and was a key factor in our decision to use Nielsen.”
“New York Interconnect is a valued client and industry leader, and we look forward to continuing to support the successful campaigns they create for their brands and advertisers,” said Catherine Herkovic, EVP, Managing Director, Nielsen Local TV. “The support for impressions-based buying as evidenced by NYI’s enthusiasm and solidarity is a testament to the imperative across the industry, and Nielsen’s progress lays the groundwork for implementing Nielsen ONE across local, national and digital measurement.”
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
About NYI New York Interconnect (NYI) has been an industry leader for over three decades. A joint venture among Altice USA, Charter Communications, and Comcast. NYI continues to pave the way for the future of TV media buying across all screens in the nation’s largest, most diverse, and most affluent market. Connecting to over 20 million consumers across 100+ of the most popular networks, NYI delivers advanced targeting and attribution solutions that continue to successfully prove a brand’s ROI. In this revolutionary era of TV consumption, NYI continues to navigate the ever-evolving TV landscape through its ground-breaking Audience One platform. Audience One is a multi-screen approach that integrates TV content into one holistic marketing platform that incorporates TV, digital, video on demand, live streaming, OTT, and exclusive network sponsorships for an end-to-end media plan that connects advertisers to the right consumers.
