想要了解受众的需求？想知道如何更好地吸引他们？作为尼尔森 "数据造福 "计划的一部分，尼尔森的一个员工团队自愿贡献出他们的才智和专业知识，帮助伊利诺伊州特奥会（SOILL）回答这些具体问题，重点是提高该组织的志愿者参与度。
Working closely with SOILL, our Nielsen team reviewed an existing survey, conducted external research and developed a new survey. SOILL is planning to implement the survey this year as part of its ongoing efforts to build connections with volunteers. This project was led by volunteers from ADEPT (Abled and Disabled Employees Partnering Together), one of Nielsen’s 14 Business Resource Groups.
"在尼尔森，我们认识到志愿服务的力量和潜力，以确保每个人的声音都能被听到和包容，因此这次合作是一个令人兴奋的机会，我们可以利用我们的技能帮助 SOILL 发挥更大的影响，并增加对智障人士的支持，"项目志愿者之一、企业公民经理 Shannon Coyne Rosado 说道。
“Our volunteers are at the core of what we do at Special Olympics. We’re so thankful for our Nielsen volunteers and the Data for Good program. Their work will help us to better understand and engage all our volunteers to better support individuals with intellectual disabilities through sports competition, health education, and leadership development,” said Dave Breen, CEO & President, SOILL.
尼尔森的所有员工每年都有24小时专门的志愿服务时间。通过时间、才能和尼尔森数据及解决方案，我们为社区提供支持，推动积极变革。尼尔森志愿者于 2019 年首次为 SOILL 提供支持，为大型体育赛事进行调查设计和数据分析。在此基础上，志愿者们利用现有的调查问题和之前志愿者的建议，开发了新的参与度调查。通过 ADEPT，尼尔森多年来一直在地方、国家和全球层面为特奥会提供支持，协助该组织利用我们的数据、测量和分析能力，了解其项目的影响力、对智障人士的影响以及普通民众的态度。
关于尼尔森对残疾人包容的承诺
In 2021, Nielsen made a commitment to bring awareness to disability inclusion, as part of the Valuable 500—500 global companies focused on putting disability inclusion on the business agenda. For more information on Nielsen’s volunteering programs, progress on our Environmental, Social and Governance (ESG) commitments, and other ways that Nielsen gives back, visit Nielsen’s 2021 Interim Responsibility Update.
