尼尔森跨平台收视率发布
Bangkok, Thailand, 11 August 2022 – Nielsen will deliver Cross-Platform Ratings in Q1 2023 in Thailand to provide a single, deduplicated audience metric across linear and digital streaming, regardless of platform or device.
随着消费者对收视的控制能力增强，受众在不同类型的媒体、设备和时间上变得越来越分散。这极大地需要对内容和广告进行全面的受众测量。
广播委员会办公室 国家电视和电信委员会（NBTC）已认识到产业发展的重要性。为了应对数字时代技术和消费者行为的变化，NBTC 支持 ADTEB 将预算用于开发跨平台收视率项目，并选择尼尔森泰国公司建立跨平台收视率测量解决方案。
有了尼尔森跨平台收视率，广播公司将能够做出更明智的节目制作和发行决策，以扩大受众规模和参与度，并对新受众进行货币化。市场营销人员也将受益于对独特受众的更好了解，从而能够评估受众频率，减少重复计算、夸大指标和广告浪费。
关于电视、CTV、电脑、手机和平板电脑直播、点播和时移收视的初步数据将在未来几个月内分阶段向市场公布。
| 提供的数据 | 日期 |
|---|---|
| TV: Live linear TV including traditional and streaming | August 2022 |
| Digital (Computer, Tablet, Smartphone): Streaming activity at player level | August 2022 |
| TV + Digital (Computer, Tablet, Smartphone): Live linear TV including traditional and streaming | August 2022 |
| TV + Digital (Computer, Tablet, Smartphone): Catch up broadcast streaming | 第 4 季度 |
| 观众总数（跨平台收视率） | February 2023 |
Aaron Rigby, Nielsen Managing Director Thailand said: “The media landscape is evolving and I’m thrilled to be at the heart of providing robust cross-media audience measurement to the industry to make smart content and ad decisions. It’s a unique opportunity for marketers to capitilise on new ways to engage viewers.”
This announcement follows ADTEB selecting Nielsen in 2021 as the endorsed measurement supplier.
尼尔森跨平台收视率由具有数字普查功能的单一来源面板提供支持，捕捉广播公司应用程序和播放器的收视情况。这就产生了一个细化的数据集，涵盖了人们如何通过传统和流媒体平台参与视频的日常视角。
Prof. Dr. Pirongrong Ramasoota, Director of National Broadcasting and Telecommunications Commission of Thailand (NBTC) “The NBTC believes this newly developed system will provide accurate, impartial information, reflecting the popularity of the audience and has been trusted by broadcasters and media agencies. It will also benefit government agencies, educational institutions and those involved in the research development. This will raise the standard of the television industry.
Suphap Kleekajai, President of the ADTEB, said: “We are thrilled to walk beside Nielsen to deliver this gold standard measurement. The new ratings system will cover changes in technology and consumer behaviour in the digital era to upgrade the quality of the industry.”
This release brings us one step closer to our goal of providing comparable and deduplicated metrics across all screens for the marketplace with Nielsen ONE. Nielsen has already begun transforming its audience measurement solutions to increase resilience and flexibility. Recently Nielsen enhanced its Identity System for Digital Ad Ratings across 29 international markets, including Thailand.
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对所有渠道和平台上的受众及其行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
联系方式
索菲-米林顿
尼尔森
sophie.millington@nielsen.com
