Estrella Media 与尼尔森签订地方电视测量多年协议

尼尔森的全套服务，包括本地电视测量、尼尔森本地电视视图、Arianna 等，为 Estrella 提供了本地观众的完整信息

New York – Jan. 13, 2022 – Nielsen (NYSE: NLSN) and Estrella Media Inc., a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, announced a multi-year renewal for local TV measurement. In addition, Nielsen will provide a comprehensive suite of analytics and performance services for Estrella’s stations in Dallas, Denver, Chicago, Houston, Los Angeles, Miami, Phoenix and San Francisco.

Estrella will have access to Nielsen’s Local TV View (NLTV) and Nielsen’s Arianna services across these eight major markets. Arianna is a powerful analysis tool that provides program performance reports on an overnight basis, in addition to trending programs and time periods in their markets. With NLTV, Estrella will have the capability to analyze household and persons-level data in custom geographies that align with an advertiser’s customer base using a wide range of demographic analysis.

Estrella will also leverage Nielsen’s sales activation program to grow its advertising revenues. That allows Estrella to tap into the power of NLTV, ad spend data from Ad Intel, lifestyle and consumer data from local market research with Nielsen Scarborough, and ultimately bring  together powerful data sets using the analysis technology of Nielsen Rhiza to fully demonstrate value to advertisers.

"Estrella媒体首席营收及本地媒体官史蒂夫-曼达拉（Steve Mandala）表示："Estrella与其他媒体公司一样，都在寻求对受众的全面测量，我们很高兴能继续与尼尔森合作，以确保每一位用户、观众和听众都能得到全面统计。"随着我们受众的不断增长，使用尼尔森的全套测量工具对我们来说非常有价值。虽然这对所有广播公司都很重要，但对西班牙语电台尤其重要，因为西班牙裔家庭的广播渗透率往往是普通市场的两倍。

"尼尔森本地电视执行副总裁、董事总经理凯瑟琳-赫科维奇（Catherine Herkovic）表示："Estrella坚定不移地致力于确保西班牙裔的代表性，我们很高兴能帮助他们制定数据驱动的发展战略，更好地向广告商展示他们的价值。"Estrella将利用全面的测量来满足观众和广告商的需求，这进一步证明了从空中家庭获取收视率的重要性。