2022年6月9日，来自43个国家的近3000名尼尔森员工在500多个活动和个人活动中参与了志愿服务，庆祝我们第十届尼尔森全球影响力日（NGID）。尼尔森志愿者在2022年尼尔森全球影响力日期间共完成了近13,800小时的志愿服务，比去年增加了4,000小时！
NGID 是我们一年一度的服务日，员工们在这一天放下工作，走进当地社区开展志愿服务和回馈活动。尼尔森鼓励所有员工利用每年24小时的志愿服务时间参与NGID及其他志愿服务活动。这一全球倡议是尼尔森14个业务资源小组（BRGs）之一 "关爱"（Cares）的年度行动号召，该小组致力于通过志愿服务推动社会行动。
今年是自 2019 年以来，尼尔森志愿者首次能够安全地聚集在一起，在世界各地参加尼尔森全球影响力日的众多现场志愿服务活动。除了众多虚拟和远程机会外，数十名尼尔森全球影响日计划负责人还动员他们的同行计划并报名参加全天的活动。
“To physically be present and contribute in whatever little way we could to our communities was a beautiful feeling,” said Deepanjan Nag, Director for Audience Measurement and Cares Regional Leader for Asia & the Pacific at Nielsen. “This NGID saw large participation across cities in Asia-Pacific, with volunteers participating in a variety of community services, like planting tree saplings and visiting old age homes, among others.”
尼尔森志愿者为世界各地需要帮助的社区提供餐饮服务、包装和分发食品、清理公园、海滩和游乐场、为支持乌克兰疏散人员的非营利组织募集捐款、整理衣物和玩具、为医院编织婴儿衣服、给老人写信等等。
“Since joining Nielsen in 2015, NGID has been my favorite Nielsen tradition. As a ‘remote’ employee, I am always beyond excited to meet in person and in some cases, meet for the first time, some of my local team members,” said Christina Cervera, Training Manager and Cares Regional Leader for North America at Nielsen. “Giving back to our communities as a team has been fun, engaging and a truly rewarding experience. I’m proud to work for a company that supports its employees in giving back to our communities.”
Recognizing the unique expertise that Nielsen people have to offer, and as part of our company-wide commitment to advance representation in media and technology, we organized several skills-based events. Volunteers reviewed and offered feedback on media kits, sales presentations and marketing materials of diverse-owned companies as part of our Diverse-Owned Media Equity initiative. Nielsen also teamed up with Common Impact to host our second NGID Pitch Competition. Twenty-nine Nielsen volunteers worked in teams to propose solutions to organizational challenges faced by two nonprofits advancing media equity and media literacy—Public Narrative and PLUS ME Project.
"尼尔森企业公民事务副总裁 Andrea Bertels 表示："6 月 9 日的能量和参与度令人难以置信。"与去年相比，志愿者们贡献的时间比 NGID 多出了 4000 个小时，这充分证明了所有志愿者的承诺和参与，是他们为我们的第十个年度服务日带来了活力。我很高兴能让我们的领导者在全年继续保持他们的势头和对社区参与的奉献精神"。
As Nielsen works to power a better media future for all people, NGID remains an important example of how we are living our growth culture. That’s why we’ve committed to our ESG goals to increase employee participation in community-oriented programs to 30% by 2024, and contribute $30 million in pro bono data, public reports and other support to organizations and efforts powering that future. Working side by side with communities in need, and each other, we hope to continue to develop a more inclusive and connected world through NGID and throughout the year.
