协议包括 RADAR®，这是尼尔森唯一提供网络广播商业收视率的音频服务
New York – Feb. 9, 2022 – AdLarge and Nielsen (NYSE:NLSN) announced they have entered into a multi-year renewal agreement for Nielsen Audio measurement. With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
AdLarge Media 是领先的独立广告销售和内容公司，专门从事播客、调幅/调频、流媒体和按需生活方式驱动的音频内容。AdLarge 自 2013 年以来一直使用尼尔森的测量服务。
“RADAR® continues to be an extremely integral part of the purchasing and decision-making process for advertisers,” said Don Wachsmith, Chief Revenue Officer of AdLarge Media. “Subscribers are required to adhere to strict guidelines in order to provide agencies with secure and accurate information. RADAR®’s measurement data remains the most proven and reliable in the marketplace today.”
"AdLarge 是音频领域的佼佼者，我们很高兴能继续保持合作关系，"尼尔森音频公司全国音频服务高级副总裁 Bruce Supovitz 说。"AdLarge 专注于所有平台的所有音频环境，具有巨大的规模优势，我们期待着继续为他们提供优化全国销售库存的功能。
雷达® radio networks provide Nielsen with commercial clearance records from thousands of affiliated radio stations, which are merged with listening information from a database of almost 400,000 respondents. This added accountability allows RADAR® to provide the best available forecast of a network’s future audience delivery and a high standard of reliable metrics for buying network radio.
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
About AdLarge AdLarge Media is an industry-leading independent ad sales company connecting audio publishers, brands, and audiences. Founded in 2011, the diverse audio portfolio at AdLarge reaches over 200 million listeners globally across all audio platforms. The AdLarge team is composed of top industry experts in podcasting, radio, and streaming, with ad clients ranging from Fortune 500 companies to emerging DTC brands. Founders Cathy Csukas & Gary Schonfeld were named two of the “Top 20 Leaders in Radio” in 2021, and Csukas has consistently been named one of the “Most Influential Women in Radio” by Radio Ink. AdLarge also continues to receive industry recognition for the Annual Podcast Buying Guide which provides an in-depth analysis on the most current insights, research, and expert advice available on the rapidly evolving medium. Since entering in 2013, AdLarge has maintained a top ranked position with Nielsen’s RADAR® Network Ratings. Committed to the highest standards of customer service, team up with them from anywhere at adlarge.com.
联系方式
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
6462637483
广告大图
Randi P'Pool
randi@ppoolmedia.com
917-224-8246
