尼尔森流媒体平台洞察》显示：
- 10.1 billion1 in-home minutes spent streaming, representing one-fifth of all video consumption time in-home, based on a total net reach of 4.6 million2 Hong Kongers
- The average Daily Share of Video Streaming across total video time increases after 9 pm and it reaches 52% at 3 – 4 am
- YouTube and myTVSuper round out the top twoA streaming platforms but top 5 ratings are not the same for every week of the month
Hong Kong, 17 February 2022 – Today, Nielsen (NYSE: NLSN) released streaming platform insights revealing that 4.6 million2 in-home viewing Hong Kongers spent 10.1 billion1 minutes streaming3 for the month of January 2022.
Nielsen’s streaming platform insights also reveal that video streaming platforms accounted for 19.4% of audienceB total video time. It also provides a view into the broadcastC share of audience total video time of 65.4% during the same period.
Clare Lui, Vice President, Nielsen Media, commented: “As we look at the full month of streaming insights data for January 2022, we see that audiences behave differently with streaming versus linear feeds. Nielsen is eager to help both buyers and sellers to understand these shifts to better connect with their audiences.”
Ranjeet Laungani, Managing Director for Nielsen in North Asia said “Nielsen’s Streaming Platform Insights helps buyers and sellers of media to understand the impact of in-home streaming across devices and the interplay between streaming and linear TV viewing. Today, Nielsen’s exciting global vision of Nielsen ONE is one giant step closer to cross-media measurement reality in Hong Kong.”
关于尼尔森流媒体平台洞察
尼尔森流媒体平台洞察使用由人驱动的面板和专有计量技术来测量流媒体平台和流媒体使用的设备（智能电视、联网设备、视频游戏机、电脑、手机）。
通过融合 "谁"、"在哪里 "和 "做什么"，我们能够从宏观上了解受众如何在家庭中使用各种流媒体平台。这些情报可以帮助您做出关键决策，确定接触所需受众的最佳方式、增强引导内容或优化用户获取策略。
资料来源
- Base: Aged 4+ ; Level: Dayparts ; myTV SUPER (OTT + Mobile + PC) ; Other Digital Streaming channels (TV + Mobile + PC) ; Activities: Live + Playback; Variables: as stated above ; Data Period: January 1 – 31, 2022
备注：仅限家庭网络
- Base: Aged 4+ ; Variables: Net Reach; Data period: January 1 – 31, 2022
- Nielsen Streaming Platform Insights; Data period: January 1 – 31, 2022
备注
尼尔森流媒体平台洞察仅反映家庭互联网网络（如 wifi 或有线互联网连接）上的流媒体活动。家庭以外的流媒体活动或在家庭互联网络以外（如通过蜂窝网络连接）进行的家庭流媒体活动不包括在内。
A: Ranking is based on 35 listed digital channels (100Most, 17 Live, Big Big Channel, Big Big Fun, Bilibili, Douyin, Facebook, HBO Go, HKATV, Hong Kong Open TV, i-Cable, Instagram, IQIYI, myTV SUPER (Including myTV SUPER OTT box streaming), Netflix, Now News, Now Player, Now Sports, Now-E, Oriental Daily, PPLive, Qianxun, RTHK On the Go, Sohu, Tencent Video, TikTok, TVB News, TVBAnywhere, UpLive, Viu Yellow, ViuTV Blue, VOOV, Weibo, Youku, YouTube), Data period: Jan 1 – 31, 2022
尼尔森正在不断扩大流媒体测量平台的数量。本次发布目前不包括亚马逊 Prime Video、Apple TV+、Disney+、HMVOD 和 UTV
B: Audience is defined as the 4.6 million Hong Kongers with in-home streaming activity
C: Broadcaster – Free to Air channels
Other – Peripheral (i.e. Video Game, Media box) / Other non listed channels (i.e. Satellite channels)
D: For the Viewing Time share in the 2nd chart, Other is excluded
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
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