Whitehardt Inc. 代理公司与尼尔森签署多年协议，将尼尔森作为本地电视测量服务的首选供应商

New York, NY – Oct. 21, 2021 – Nielsen (NYSE: NLSN) and Whitehardt Inc. announced that they have reached a multi-year agreement for local TV measurement in all markets. Whitehardt, based in Nashville, Tenn., is a full-service broadcast and digital media agency specializing in legal marketing and consulting for law firms. The agency offers national and local services and has been buying media for almost 20 years. 

在这项新协议中，尼尔森的数据将支持怀特哈特公司评估收视率差异以及每个市场的变化和趋势。同时，该公司还可以评估目标受众正在收看哪些节目，并确定成本。此外，利用尼尔森的数据，该公司还能为其每个客户发布一份 "成绩单"，说明电视台是否达到了预期的收视率。

“Nielsen’s continued enhancement of local TV measurement provides us the ability to plan and execute our media campaigns with confidence,” said Kylie Murdock, Director of Local Media at Whitehardt. “As TV viewership evolves, it’s critical to understand the shifting viewing behaviors and have a complete picture of each local market. As an agency that is relentlessly results driven, Nielsen’s insights will enhance our efforts to deliver great results for our clients.” 

她继续说："尼尔森转向印象购买对我们来说是个好消息，自 2016 年以来，我们已经成功采用了印象购买。事实证明，在与电视台代表谈判时，使用印象购买更有效率，我们的客户也能获得应有的价值。 

In September 2021, Nielsen announced  that it will take the lead on an “Impressions First Initiative” to support an industrywide move to impressions-based buying and selling in local markets across the U.S. The move to impressions will occur in conjunction with the integration of broadband only (BBO) homes into Nielsen’s local measurement metrics in January 2022. The inclusion of BBO homes will enable the industry to rapidly transition to trading on impressions. 

“Whitehardt is a valued client, industry leader and a trailblazer in media buying, as demonstrated by its use of impression based buying,” said  David Hohman, Managing Director, Nielsen Media Demand Side at Nielsen. “We are excited to be able to provide the agency with sophisticated tools and insights that will accelerate results and increase ROI.”

关于怀特哈特

Whitehardt is a full-service broadcast and digital media agency specializing in legal marketing and consulting for law firms. Since 2002, Whitehardt has provided proven comprehensive attorney advertising strategies across all media. Whitehardt’s services include: broadcast TV and digital video production, local 和 national media buying, digital marketing, call center operations, and law practice management consulting. To learn more, please visit: www.whitehardt.com