利用社交媒体支出和创意为尼尔森Ad Intel 增效

Singapore, 1 November 2021: Nielsen is thrilled to announce the launch of an enhancement to Nielsen Ad Intel Digital that provides marketers with detailed advertiser-product level social and media spend. The added breadth of measurement to include these media provides new visibility into some of the largest ad investments on digital. In addition, video collections are expanded to cover pre, mid and post-roll content for mobile and desktop devices.

尼尔森Ad Intel 数字数据通过广泛的类别（超过 140 个类别）提供识别潜在客户、分析品牌战略、从过去的广告活动中学习并规划未来的情报。新增加的社交数字数据将通过测量更多的网站和广告类型来扩大覆盖范围，以安全、隐私的方式更准确地反映数字广告购买情况。媒体买家和卖家现在可以更轻松地监控、调整和衡量他们的数字广告效果。

Nielsen Ad Intel Digital –  What’s in it for our clients:

• Introduction of 社会 measurement to strengthen cross-media channel insights
• Our digital reporting in AQX now consists of General Display and Social classification
• Monthly release of daily data collection within desktop, mobile, and tablet devices 

Yee Chong Moon, Managing Director, Nielsen Singapore, commented: “This newly enhanced set of data for digital ad spend will, for the first time, enable our clients to monitor competitors’ media expenditure across social, video and general display”. Nielsen Ad Intel can provide advertisers, agencies and publishers with detailed advertiser-product level spend, impression data, device type and buy type across platforms. 

Ad Intel 的增强功能是尼尔森为行业提供可操作、全面和相关的竞争指标的努力的一部分，有助于为媒体买家和卖家建立一种更加灵活、互联和直观的方式，以评估跨平台的广告效果并做出更明智的决策。