根据尼尔森公司（Nielsen）的数据，哥伦比亚广播公司（CBS）在美国东部时间下午 6:38 至晚上 10:16 期间转播的第 LV 届超级碗比赛吸引了约 9200 万电视观众，他们收看了坦帕湾海盗队对堪萨斯城酋长队的比赛，比赛结果呈一边倒趋势。该数据包括户外（OOH）收视，并可能通过数字电视收视率（DTVR）进一步增加。
这场比赛的全美家庭收视率为 38.2，平均 4620 万户家庭收看了比赛，最终海盗队以 31-9 的比分击败酋长队，第二次夺得冠军。今年，68% 的美国家庭电视机收看了超级碗 LV 的转播。
根据 ESPN Deportes 对超级碗 LV 的估计，平均有 64.7 万人（P2+）收看。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
迈克尔-雷塞诺
michael.receno@nielsen.com
尼尔森
萨尔-图齐奥
sal.tuzzeo@nielsen.com
