服务套件包括 TAPSCAN 和 Nielsen Scarborough
New York, NY – Feb. 8, 2020 – Today, Nielsen (NYSE: NLSN) announced that SummitMedia, LLC, has entered into a long-term agreement for Nielsen Audio services in its nine markets. The new agreement incorporates an expansion and enhancement of the service level to include Continuous Diary Measurement (CDM).
Effective immediately, SummitMedia will have full, unqualified subscriber access to the monthly CDM currency ratings, TAPSCAN software and Nielsen Scarborough in all markets where available.
现在，SummitMedia 在阿拉巴马州伯明翰、南卡罗来纳州格林维尔-斯帕坦堡、夏威夷檀香山、田纳西州诺克斯维尔、肯塔基州路易斯维尔、弗吉尼亚州里士满、堪萨斯州威奇托、内布拉斯加州奥马哈-匡恩布拉夫斯和爱荷华州都订购了 CDM 测量服务。
SummitMedia 是一家综合广播、数字媒体、直销和活动公司，总部位于阿拉巴马州伯明翰。
"SummitMedia董事长兼首席执行官卡尔-帕默（Carl Parmer）表示："我们期待利用尼尔森的测量和数据分析能力，向广告客户和代理商展示SummitMedia的价值。"消费者的媒体习惯正在以令人难以置信的速度快速演变，因此更快地了解受众趋势势在必行。持续日记测量将使我们的团队能够做出更具战略性的快速反应。
“We are proud that SummitMedia has extended and enhanced its relationship with Nielsen Audio,” said Brad Kelly, Managing Director, Nielsen. “SummitMedia has placed their trust in us to deliver an accurate and timely read on radio audiences. Equipped with CDM, SummitMedia’s talented sales pros will be well positioned to optimize revenue and attract new advertisers by delivering better, faster, keener insights to the local radio ad marketplace.”
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
尼尔森
道恩-罗文
Dawn.Rowan@Nielsen.com
646-654-8641
