服务套件包括 PPM、Nationwide 和 Nielsen Scarborough 数据
New York, NY – March 16, 2020 – Today, Nielsen (NYSE: NLSN) announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. This multi-year renewal includes a continuation of their audio audience measurement licenses across all five PPM markets and the diary market of Puerto Rico. This also includes AIRE Radio Network, a national radio platform that creates, distributes, and markets leading Spanish language radio programming to over 300 affiliated stations, reaching 95% of the U.S. Hispanic audience. Additionally, Nielsen Scarborough and the nationwide dataset are included.
西班牙广播系统总部位于迈阿密，是美国最大的西语裔控股媒体和娱乐上市公司，旗下拥有 17 家电视台，覆盖了美国三分之一的西语裔人口。
"西班牙广播系统总裁、首席执行官兼董事长劳尔-阿拉贡（Raul Alarcon）说："尼尔森收视率是向广告商展示我们价值不可或缺的一部分。SBS首席运营官阿尔伯特-罗德里格斯（Albert Rodriguez）补充说："随着我们的音频传播和收入渠道的扩大，我们很高兴能与尼尔森签订长期协议，这将支持我们的战略。
"尼尔森音频业务董事总经理布拉德-凯利（Brad Kelly）表示："西班牙广播系统数十年来一直致力于全国范围内的西语裔市场，为消费者和广告商提供了一个非常好的娱乐平台。"尼尔森期待着与西班牙广播系统及其广告商的合作，他们将从西班牙裔市场日益增长的经济、社会、文化和政治影响力中获益。
关于尼尔森
尼尔森控股公司（纽约证券交易所股票代码：NLSN）是全球领先的数据和分析公司，提供对媒体行业的全面客观了解。尼尔森的产品涵盖受众测量、受众结果和内容，为客户和合作伙伴提供复杂问题的简单解决方案，并优化其投资价值和发展战略。尼尔森是唯一一家能够提供跨媒体重复受众测量的公司。对尼尔森及其客户而言，受众就是一切（Audience is EverythingTM），尼尔森致力于确保每一个声音都至关重要。
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About Spanish Broadcasting System, Inc. Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 300 affiliated stations reaching 95% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including LaMusica, a mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.
联系方式
道恩-罗文
Dawn.Rowan@nielsen.com
917-226-8022
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
