Roku 和尼尔森宣布结成战略联盟

关于尼尔森

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A. This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits of the pending acquisition of Nielsen’s AVA business by Roku, the anticipated timing of the closing of the acquisition, the benefits and features of future product or service offerings resulting from the acquisition, entry into the strategic partnership between Roku and Nielsen, the benefits of the strategic partnership between Roku and Nielsen, including the offering of TAR, DAR and DCR on Roku’s platform, and the expansion of DAI to other TV OEMs. Factors that may cause our actual results to differ materially from those in any forward-looking statement include: the risk that the transaction may not be completed in a timely manner or at all; the risk that the parties will not enter into the strategic partnership; the ability to realize the anticipated benefits of the proposed acquisition and the proposed strategic partnership, including the possibility that the expected benefits from either the proposed acquisition or the proposed strategic partnership will not be realized; the impact of the acquisition on the AVA business; our ability to retain key AVA personnel; our effectiveness in integrating the AVA business and operations with our business; the effectiveness of the strategic partnership between Roku and Nielsen; our ability to realize our broader strategic and operating objectives; the effect of the announcement of the acquisition and the strategic partnership on Roku’s and Nielsen’s respective businesses; and the effects of any litigation or other proceedings to which we are or may become a party. Further information on these and other risks and uncertainties are included in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2020 and our Quarterly Reports on Form 10-Q. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Roku and the Roku logo are registered trademarks and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

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