2021年，尼尔森庆祝了公司首个业务资源小组--西班牙裔领导者行动组织（HOLA）成立15周年。HOLA 于 2006 年成立，旨在增强有志于创造更具包容性工作环境的西语裔员工的能力，并对尼尔森的业务产生影响。
在西班牙裔传统月期间，尼尔森举办了一系列以 #Unidos Avanzamos/Together We Rise 为主题的虚拟活动，以纪念 HOLA 成立 15 周年，支持尼尔森拉丁裔员工的成长以及与更多拉丁裔社区结成联盟。这些以员工为中心的活动包括职业发展活动、全球台阶挑战赛以及 "无饥饿美国 "虚拟志愿服务。
As an ally for the Latino community, and HOLA executive sponsor, Jamie Moldafsky, Nielsen’s Chief Marketing and Communications Officer said, “Being an ally is crucial to our business success—but also truly meaningful and powerful for me personally. Our purpose is to power a better media future for all people, so it is critical that we learn and share as much as possible about Latin American cultures with one another and our stakeholders, and continuously support our Hispanic employees, clients, and communities.”
Nielsen also released the 2021 Hispanic Diverse Intelligence Series Report: Inclusion, Information and Intersection during Hispanic Heritage Month. The report focuses on how the increasingly diverse U.S. Latino population consumes media differently and has different expectations of content creators, media platforms and brands/advertisers.
Stacie de Armas, SVP, Diverse Insights and Initiatives said, “Latinos lead in every way with our ethnic plurality—from freeing ourselves from the monolith to illuminating our unique cultural attributes. From TV to streaming, to podcasting, our footprint looms large on all platforms. We’ve found our narrative through finding and consuming content that explores our intersectionality.”
Click here for more information about Nielsen’s commitment to the Latino community.
