尼尔森的 Gracenote 推出 Audience Predict，扩展了内容分析功能

洞察未来潜在的娱乐节目表现，增强内容发行商和所有者的能力

Emeryville, CA – Dec. 8, 2021 – Gracenote, the content solutions pillar of Nielsen (NYSE: NLSN), has unveiled 观众预测, a new content analytics tool that forecasts potential future entertainment programming performance. Leveraging industry-leading Gracenote content metadata, currency-grade syndicated Nielsen audience measurement data and advanced machine learning technology, Audience Predict equips content distributors and owners with predictive insights to make strategic decisions that maximize return on programming investments. 

随着新的流媒体市场进入者加入传统流媒体服务和线性电视网络，如今视频节目分发渠道的数量在不断增加。如此众多的实体都在争夺内容，以吸引观众并填充其目录或节目表，因此有关发行的决策变得越来越具有挑战性。因此，内容市场正在寻求易于使用的工具，以实时洞察节目的表现和吸引对象，为买卖活动提供依据。 

Audience Predict 利用尼尔森多年的专有收视数据，分析流媒体服务或网络发行渠道与预期潜在节目表现之间的关系。该解决方案通过考虑流媒体内容的节目类型和下降模式，或线性内容的播出日期、播出时间和开播时间，预测不同发行方案下的潜在观众规模、构成、覆盖率和收视时长。利用机器学习，该模型将不断改进，并可根据客户需求进行训练，以输出新的节目性能指标。 

Audience Predict 可以帮助内容创作者和所有者为其内容确定最有潜力的流媒体平台或网络，并为目标买家开发引人注目的节目包。该解决方案可帮助流媒体和线性内容发行商在节目收购、续订或取消方面做出数据驱动型决策，预测哪些节目有可能吸引最多的总体观众或最佳目标细分市场。 

“The media ecosystem primarily associates Gracenote with advanced search and content discovery enabling TV providers to connect viewers to programming, but our industry-leading entertainment metadata and IDs have equally strong applications powering new analytics which inform smarter business decisions,” said Simon Adams, Chief Product Officer, Gracenote. “By helping the content community see into the future around program performance today, we’re helping them solve one of the most vexing issues they face – distribution complexity. This expands our larger Content Analytics offerings which help the entire media industry make more informed decisions.”

Audience Predict joins Inclusion Analytics in Gracenote’s new Content Analytics suite of offerings equipping the entertainment industry with powerful tools to inform business decisions on what to produce, whom to cast and where to place programming to maximize audience reach and return on investment. For more information on Audience Predict, visit www.gracenote.com/video/audience-predict/ or schedule time for a product demonstration at CES in January at https://events.nielsen.com/ces2022.

Gracenote is the content solutions pillar of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. Learn more at www.gracenote.com.