尼尔森将广播货币数据与受众洞察相结合，改变了新西兰的媒体规划

Auckland, New Zealand, 22 November 2021 – Today 尼尔森 (NYSE: NLSN) announced an exciting new venture in collaboration with New Zealand’s Radio Broadcasters Association to fuse radio currency data with the in-depth audience insights available in Nielsen’s Consumer & Media Insights (CMI) data. This enables a richer profiling of radio target audiences, ranging from what they consume, their purchase intention, cross-media engagement, to their diverse lifestyle and attitudes.

该公告将于 2021 年 11 月 25 日在尼尔森消费者媒体洞察（CMI）中发布，这在新西兰广播数据行业尚属首次。 

融合后的广播货币将为代理商、媒体所有者和广告商提供新西兰 13 个市场、8 个日间时段和 20 多个国家广播品牌的平均和累计受众洞察力。 

Tony Boyte, Executive Director of Nielsen New Zealand,  said: “Nielsen is ready to take audience media planning to the next level. We are thrilled to offer, for the first time, high quality fusion of radio currency data with CMI, providing a greater understanding of New Zealand radio audiences’ increasingly unique and diverse attitudes, consumption preferences, and purchase intentions. Nielsen has a long history of also fusing TV Audience Measurement and Online Ratings with CMI to support marketers’ media planning decisions.”

Jana Rangooni, CEO of the Radio Broadcasters Association said: “This fusion of radio currency audiences and Nielsen CMI further strengthens radio’s relevance and value in the New Zealand advertising market. It ensures that radio  measurement is extended with profiling from CMI that is a differentiator for planners and buyers”.

The Radio Bureau 总经理彼得-理查森（Peter Richardson）说："GfK 的调查每年在市场上进行 40 周，提供最新、高质量的广播收听数据。将这些数据融合到尼尔森的 CMI 中，将有助于更全面地反映新西兰的媒体消费情况，为各机构提供更深入的洞察机会。无线电管理局为支持这一举措而感到自豪。