尼尔森关于暂停全国电视收视率服务 MRC 的声明

评级的提供和交付不会随着增强功能的推出而改变

Yesterday, Nielsen proactively initiated the accreditation hiatus process for its National TV ratings service with the Media Rating Council (MRC). While we remain confident in the integrity of our data and measurement, and fully support the audit process, we believe that moving to a hiatus allows us to concentrate our audit-related efforts on continuing to address panel concerns alongside the transformation of our National TV product and development of Nielsen ONE.

正如我们之前在 2020 年 11 月宣布的那样，我们正在通过整合大数据源来改造我们的全国电视产品，并承诺从 2022 年 1 月开始提供影响力数据。我们还在加强 CTV 和流媒体产品，准备推出单一、重复的跨媒体测量解决方案。我们致力于提供这些功能，以满足客户的需求。

As it relates to the panels, which continue to be a core element of our measurement, we remain focused on recovering our panels for the future. Since March, we’ve been working diligently to get our panel back up to full strength by increasing panel size, improving demographic representation and addressing panel maintenance. We’re applying key learnings from the last 18 months and are actively making adjustments to our field operations that will inform our processes as we prepare for possible impact from surging COVID-19 variants, while also diligently ensuring the health and safety of our panel homes and people.

我们认为，目前最好的办法是暂停，这将使我们能够专注于核心产品的创新，继续提供业界可以信赖的数据，并最终为整个行业创造更美好的媒体未来。