为所有 TEGNA 市场提供数字线性受众测量服务
New York, NY – Jan. 5, 2021 – Nielsen (NYSE: NLSN) today announced a multi-year renewal agreement with TEGNA Inc. (NYSE: TGNA). Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough.
Nielsen’s industry leading local TV measurement includes traditional cable, satellite and over-the-air (OTA) viewers, as well as the fast-growing number of viewers who access linear streams of broadcast content through virtual providers. The combination of Nielsen’s local TV panels plus return path data empowers TEGNA’s customers to activate and measure local media buys with confidence. Nielsen reports viewing across devices and is the only measurement company to provide direct persons measurement, inclusive of incremental out-of-home (OOH) audiences in select markets via Nielsen’s proprietary Portable People Meter (PPM).
“We are pleased to continue our relationship with Nielsen as a trusted business partner in 34 of our local markets,” said Larry Delia, Senior Vice President, Media Operations, TEGNA. “Nielsen’s suite of data, products, and insights have a major impact on our business in these markets, and we look forward to working with them over the next several years.”
通过这项新协议，TEGNA电视台将继续利用尼尔森的全套数据向广告商展示价值。此外，协议中包含的解决方案还能更广泛地了解主要市场和地区的消费者收视习惯，以及主要受众和人口统计特征。
"TEGNA是本地广播行业的领导者，"尼尔森本地执行副总裁兼董事总经理凯瑟琳-赫科维奇（Catherine Herkovic）说。"我们很高兴能继续为 34 个 TEGNA 市场提供测量服务支持。作为我们客户承诺的一部分，我们将与 TEGNA 携手合作，确保每家地方电视台都拥有实现其业务目标所需的工具，并能获得宝贵的本地受众。
尼尔森最近完成了其本地测量方法的重大转型，将先进的测量仪技术和大数据与以人为动力的面板结合到其本地电视测量服务中。这为客户提供了更全面的测量。新货币测量方法的推出标志着尼尔森对 208 个本地市场进行全面改革的顶点。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
道恩-罗文
dawn.rowan@nielsen.com
917-226-8022
