Nielsen ONE Alpha 与迪斯尼和 MAGNA 合作推出，标志着该公司向单一跨平台测量解决方案迈进的重要里程碑

继 2021 年一系列技术和测量进步之后，尼尔森将在消费电子展 (CES) 上展示Nielsen ONE Alpha 重复广告测量技术

New York – Dec. 21, 2021 –  Nielsen (NYSE: NLSN) announced it will reveal a major step toward Nielsen ONE, its single cross-platform measurement solution, showcasing its newest advancement, Nielsen ONE Alpha deduplicated ad measurement, which will debut at the upcoming Consumer Electronics Show (CES) in Las Vegas. Alpha is the first iteration of Nielsen ONE which will continue to evolve with new feature additions, enhancements, and model improvements leading up to the launch of Nielsen ONE in the fourth quarter of 2022.

Disney (NYSE: DIS) and MAGNA (NYSE: MGA)  join several agencies, advertisers and publishers as Nielsen ONE Alpha participants from both the buy and sell sides of the industry.

“There’s a critical need for the evolution of measurement to truly reflect audiences and engagement, and Disney is uniquely positioned to help define and develop that roadmap,” said Julie DeTraglia, Head of Research, Insights and Analytics, Disney Media & Entertainment Distribution. “We are pleased to join the Nielsen ONE Alpha program to ensure it accurately creates a holistic view of ad performance and content viewership for the industry.”

Nielsen ONE Alpha 将专门针对广告活动，推出首个跨平台测量系统，可在所有屏幕（线性电视、联网电视、电脑和移动设备）上提供可比性和受众重复性。媒体买家和卖家将首次以统一、整体的方式，最全面地了解其广告在消费者投放系统和平台上的情况--这在线性和数字环境不断快速融合的过程中至关重要。重复广告测量指标考虑了年龄和性别信息。

“We are pleased to be working with Nielsen to provide insight and feedback regarding Nielsen ONE and ensure it delivers on its promise of being a truly holistic cross-screen measurement solution,” said Brian Hughes, EVP, Managing Director, Audience Intelligence & Strategy, MAGNA.” 

This game-changing news builds on a series of industry-leading enhancements made by Nielsen over the past year, including the transformation of its 数字 measurement, onboarding big data for inclusion into its National TV measurement service in September 2022, rebranding its streaming suite, unveiling its cookieless approach, rolling out an ID Resolution System and most recently, enhancing its National television measurement by measuring viewing in a more precise manner with Individual Commercial Metrics.

“All our hard work this past year has positioned us to take this significant step in fundamentally changing the game and providing the industry with what it wants, needs and deserves,” said Karthik Rao, Chief Operating Officer, Nielsen. “We are on track to deliver our single cross-platform measurement solution in the fourth quarter of 2022, as planned and in a manner that will support the $100 billion video advertising ecosystem.  The Alpha launch serves as a clear proof point in our ability to deliver and we are working closely with a diverse group of clients on this important step. In fact, Nielsen ONE will bring together all the intelligence we have to date in order to help clients capitalize on consumers’ rapidly shifting media habits.”

Participants in this early Alpha range from select agencies, advertisers, digital publishers and networks.  Access to Nielsen ONE Alpha will give users an ability to measure advertising content across linear and digital platforms and provide holistic and harmonized ad metrics. 

尼尔森将继续对Nielsen ONE 进行重大改进，直至 2022 年 12 月发布，旨在扩大其覆盖范围，提供线性电视和数字电视的可比性，并加强其数据解决方案的质量和可用性。  

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