尼尔森任命艾丽西亚-奥尔森-基廷（Alicia Olson-Keating）为澳大利亚电视受众测量部董事总经理

Sydney, 11 May 2021: Nielsen Holdings plc (NYSE: NLSN) announced today that Alicia Olson-Keating will join as the Australian Nielsen Managing Director for Television Audience Measurement (TAM), effective June 22, 2021.  

Olson-Keating 在加拿大和澳大利亚拥有 30 多年的媒体行业经验。她还曾在 Numeris、IAB 和 OzTAM 等媒体行业董事会和理事会任职。她在战略、研究、数据、分析和洞察、受众测量和关键货币推广等领域拥有丰富的行业经验。

奥尔森-基廷最近的职务是美国广播公司受众数据和洞察力主管，她在该公司开发了跨平台的受众叙事，在整个业务中建立了强大的数据和洞察力足迹，并推动了组织变革。

尼尔森澳大利亚 TAM 的主要客户是 OzTAM 和 Regional TAM，它们是澳大利亚免费和收费电视频道收视率数据的官方来源。这两家公司正在合作推出澳大利亚即将推出的全面电视报道和规划数据库 Virtual Australia（'VOZ'）。  

“We’re thrilled to welcome Alicia to Nielsen. Understanding evolving audience behaviour is complex with the number of platforms and content available to audiences. Alicia’s reputation as a trusted industry leader is critical as we continue to support our clients with new service development,” commented Toni Petra, EVP Measurement Nielsen. 

OzTAM CEO Doug Peiffer commented: “Over the past several years Alicia has made impressive contributions to our industry in pursuit of audience measurement excellence. OzTAM welcomes Alicia’s appointment and we look forward to working with her as we progress the VOZ rollout and continue to enhance the core linear TV and BVOD currency metrics.” 

Olson-Keating said: “I am very much looking forward to joining the Nielsen team and to partnering with OzTAM, Regional TAM and the industry to deliver the vision in advancement of cross-video measurement, whilst improving operational outcomes. This is an exceptional time in media. Nielsen plays a critical role in applying strategic thinking, experience and innovation to ensure we are driving forward in capturing linear TV and video consumption, while understanding and adapting to changes in Australia.

"我很高兴能与 OzTAM 和 Regional TAM 紧密合作，继续开发 VOZ。VOZ 将是对这个市场的一个很好的介绍。感谢所有参与其中的人员将其推向终点"。奥尔森-基廷补充道。