尼尔森市场提升（Market Lift）为 30 多个新市场的营销人员提供广告投资问责制

New York, NY, 12 April 2021: Nielsen Holdings plc (NYSE: NLSN) announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen’s Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity. Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.  

尼尔森市场提升（Nielsen Market Lift）将尼尔森值得信赖的分析技术与自动化、可扩展的云建模技术相结合，在包括市场、类别、媒体类型和渠道在内的一系列策略中快速提供结果。有了尼尔森市场提升工具，营销人员现在可以快速回答有关其目标营销活动的日常问题，并就其战略推广做出明智决策。

Nielsen Market Lift will be available in 37 markets around the world spanning Asia, Europe, Latin America and North America, enabling marketers around the world the power to rapidly provide the impact of their investments, with greater coverage across campaign size and geography.  The initial launch includes the following markets, in which Nielsen Market Lift is available today: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Chinese Mainland, Germany, Indonesia, Italy, Netherlands, New Zealand, Norway, Malaysia, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, UAE, U.K. and U.S.. Throughout the remainder of 2021, Colombia, Denmark, France, India, Japan, Peru, Philippines and Vietnam will be included. 

Lana Busignani, Nielsen Executive Vice President, International Planning & Outcomes said, “As digitisation and technology continues to accelerate, there is an expectation from executives for marketers to be accountable for the investments they are making and have the ability to deliver hard evidence, in-market, of business outcomes.”

"广告商必须交付成果，出版商希望证明其平台的价值，代理商则被要求交付成果。对投资回报率结果的需求正呈指数级增长，而尼尔森拥有独特的数据资产和分析技术，可以帮助我们的客户量化效果，"Busignani 补充道。

尼尔森市场提升产品战略负责人Jacob Goethals补充说："尼尔森市场提升提供速度、质量、自动化和全球覆盖。尼尔森拥有无与伦比的全球足迹，可以测量全球媒体渠道的销售提升。没有两个市场是相同的，我们的全球经验使营销人员能够战略性地优化他们的广告支出。

"Goethals 总结道："尼尔森 Market Lift 的设计旨在为用户带来灵活性和敏捷性，其数据无关设计允许用户利用尼尔森快速消费品联合数据库，或让客户使用自己的数据，以同样可信的方法进行跨垂直领域的测量。

Nielsen Market Lift 是尼尔森在全球范围内提供结果测量的使命的一部分，以便营销人员能够最大限度地提高投资回报率、加快发展速度并节省预算。通过尼尔森可操作的综合指标，媒体买家和卖家可以评估广告效果并做出更明智的决策。