新解决方案为广告商和出版商提供无与伦比的洞察力，以衡量和提高播客广告的性能
New York, NY – April 29, 2021 – Today, Nielsen (NYSE: NLSN), announced the launch of Podcast Ad Effectiveness+ (PAE+), a new solution that measures the effectiveness of podcast advertising including brand lift and memorability across podcasting audiences. With this new offering, Nielsen is building on its current podcast ad effectiveness solution to include the ability to measure digitally inserted ads in a live podcasting setting. PAE+ enables advertisers to better maximize their strategy for future campaigns, and publishers to showcase the strength of their podcast environment.
Today podcast content and listenership are on the rise with 1.7 million titles available and 75% of listeners tuning in to more than one podcast a week, according to our recent Podcasting Today report. As more brands and advertisers tap into the growing podcast space, it’s critical to understand not only the podcast audience but how podcast ads resonate with those audiences, especially in a live environment where listeners are highly engaged.
"播客的发展为广告商带来了接触高度参与的小众受众的巨大机会。尼尔森客户咨询副总裁阿里卡-麦金农（Arica McKinnon）表示："虽然在获取下载量等指标方面取得了长足进步，但要了解广告对平台的影响一直是个挑战。"PAE+为品牌和出版商提供了所需的洞察力，使他们能够就播客营销战略做出更明智的决策，从而最大限度地提高播客的价值，并最终增加销售机会。
尼尔森与众不同、精心设计的解决方案将测量在线和移动网络环境中数字插入广告的效果。PAE+ 将提供详细的活动分析，评估品牌漏斗和记忆度指标的提升。此外，PAE+ 还具有基准功能，类似于尼尔森强大的播客规范，该规范已发展到包括 400 多项研究，涵盖汽车、CPG、教育、金融服务、DTC 零售和技术行业的 350 多个品牌。优势包括
- Transparency and scale: Ad effectiveness can be measured across podcast platforms and multiple shows. Insights are available mid and post-campaign.
- Customization: Flexible surveys allow us to measure ad effectiveness across more niche, target audiences and answers unique client questions
- Granular insights: Understand your audience at a deeper level with reporting that can be cut by show, frequency of exposure, gender, age.
- Natural setting: Podcast clips are tested in a live setting to show real campaign exposure.
PAE+ 是尼尔森强大的播客解决方案套件的一部分，使营销人员和出版商能够更好地了解播客听众在从发现到优化的播客营销工作流程中的行为。尼尔森的播客解决方案为播客广告对消费者的影响提供了无与伦比的洞察力。
Learn more about Nielsen’s podcasting solutions, including PAE+.
关于尼尔森
尼尔森控股公司（纽约证券交易所股票代码：NLSN）是全球领先的数据和分析公司，提供对媒体行业的全面客观了解。尼尔森的产品涵盖受众测量、受众结果和内容，为客户和合作伙伴提供复杂问题的简单解决方案，并优化其投资价值和发展战略。尼尔森是唯一一家能够提供跨媒体重复受众测量的公司。对尼尔森及其客户而言，受众就是一切（Audience is EverythingTM），尼尔森致力于确保每一个声音都至关重要。
An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on 推特, LinkedIn, 在 Facebook 上 和 Instagram.
联系方式
尼尔森
泰勒-休斯
tyler.hughes@nielsen.com
