尼尔森荣获最佳整体营销分析解决方案 MarTech 突破奖

尼尔森的 "结果"（Outcomes）套件因其为品牌提供简化端到端流程的创新营销技术而获奖

New York, NY – Aug. 12, 2021 – Today, Nielsen (NYSE: NLSN) announced that its Outcomes measurement suite, which enables marketers and media sellers to optimize and evaluate the impact of their marketing efforts, has won the Best Overall Marketing Analytics Solution in the annual industry-leading MarTech Breakthrough Awards program. MarTech Breakthrough recognizes the companies, technologies and products that drive the marketing technology (martech) industry forward and help brands effectively meet their business objectives through value, agility, innovation, expertise and impact.

营销人员和媒体销售人员需要跟上不断变化的消费者偏好和媒体行为的步伐，同时合理安排支出并取得积极的业务成果。尼尔森结果套件使公司能够最大限度地提高效率和投资回报，让公司确信其广告和营销活动能够触及并影响受众。这一突破性的解决方案为尼尔森客户提供了使用正确数据、开发正确工具和汇集正确专业知识的能力，以帮助客户管理整个营销漏斗，从顶部的知名度建立活动到底部的销售推动活动。 

尼尔森的 "结果"（Outcomes）套件可实现预算设定、媒体选择和飞行优化等业务目标。尼尔森的营销分析方法依赖于简便灵活的实施、可寻址的方法以及端到端的专业知识，因此客户在工作流程的每一步都能获得适合其目的的解决方案。

“As marketers know, managing the entire customer journey is complicated, and it requires connecting a lot of data points across different facets of marketing—measurement isn’t a one-size-fits-all approach,” said Tina Wilson, Nielsen’s Global Head of Outcomes Measurement & Analytics. “At Nielsen, we pave the way for martech innovation by delivering the best solutions for our customers, especially since clients’ needs are unique and require distinctive solutions. We would like to thank the judges at MarTech Breakthrough for recognizing Nielsen’s commitment to help our customers optimize their customers’ journeys.”

今年，"MarTech Breakthrough "共收到近 3,000 项提名，Adobe、Cision、Klaviyo 和 Mailchimp 等公司在各自类别中摘得桂冠。

说到测量，"一刀切 "是行不通的，因为每个组织的需求都是独一无二的，都需要与众不同的解决方案。即使拥有正确的数据、工具和流程是一回事，但将其整合在一起并由专家顾问管理这些组成部分才是真正推动行动的关键，"MarTech Breakthrough 董事总经理詹姆斯-约翰逊（James Johnson）说。尼尔森的 "结果测量 "套件凭借其独特的功能和众多满意的客户，在满足这一需求方面取得了突破。祝贺尼尔森成为我们 2021 年度'最佳整体营销分析解决方案'奖的不二之选。

Click here for more information about the Martech Breakthrough Awards.