Sydney, 10 February 2021 – Nielsen announced today that Jonathan Betts, a media industry and digital veteran, will join February 15 as Executive Director, Commercial Growth and Product Strategy, Nielsen Media Australia.
乔恩拥有 20 多年的数字和全方位媒体代理工作经验。他的数字专业知识以及对金融服务、技术、汽车、政府和零售等类别广告客户的洞察力，将引导尼尔森以 "客户声音 "为中心进行本地创新和洞察。
随着该行业继续进行数字化转型，以应对受众行为的根本性转变以及隐私和技术的变化，贝茨将在挑战尼尔森方面发挥重要作用，为其产品和服务带来更大的商业影响。
“I have worked with Jon for many years now and always valued the way he has challenged the team at Nielsen to drive better outcomes for his clients. We are thrilled to be working with such a respected and collaborative expert who will help us reinvent and recharge our commercial offerings and relationships with media agencies, media owners and global platforms.” said Monique Perry, Managing Director – Nielsen Media, Sports & Entertainment.
贝茨说："在过去10年与莫妮克打交道的过程中，我一直尊重她的诚信、她对行业的承诺以及她如何不断发展尼尔森的产品。在此期间，尼尔森一直在为代理商和广告商解决棘手的问题，他们的技术专长无与伦比。我很高兴能有机会与莫妮克和尼尔森团队合作，推动创新，解决人们关心的问题，并扩大尼尔森在市场上的声音。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
萨拉-瓜伊纳齐
sara.guainazzi@nielsen.com
0478409112
