协议包括对所有梅雷迪思本地电台的测量，并包括尼尔森斯卡伯勒电台
New York, NY — Aug 10, 2021 — Nielsen (NYSE: NLSN) and Meredith Corp. (NYSE: MDP), announced today that they have reached a multi-year renewal agreement for Nielsen Local TV ratings. The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough. Nielsen Scarborough will provide in-depth consumer behavior data on more than 2,000 categories about local shopping, product purchasing, lifestyle and media usage to give Meredith a complete view of the local market consumer.
“We are thrilled to continue our longstanding relationship with Meredith Broadcast Group,” said Catherine Herkovic, Managing Director, EVP, Nielsen Local TV. “Meredith continues to be a leader for local advertisers in search of innovative solutions for reaching key audiences. Our alliance with Meredith will leverage Nielsen’s unique suite of measurement services to establish a cross-platform currency to further its commercial strategies. We are committed to working actively with Meredith to ensure that the company has the tools it needs to achieve its business objectives and deliver value and results to advertisers.
“We are pleased to continue our relationship with Nielsen as a trusted business collaborator,” said Doug Lowe, Executive Vice President, Broadcast Group, for Meredith Corporation. “Nielsen’s ability to provide verified viewing and consumption data will further support our companywide commitment to best serve local and national advertising clients. We look forward to our continued success with Nielsen.”
Nielsen’s industry leading Local TV measurement includes traditional cable, satellite, and over-the-air (OTA) viewers, as well as the fast-growing number of viewers who access linear streams of broadcast content through virtual providers. The combination of Nielsen’s Local TV panels plus return path data empowers Meredith’s customers to activate and measure local media buys with confidence. Nielsen reports viewing across devices and is the only measurement company to provide direct persons measurement, inclusive of incremental out-of-home (OOH) audiences in select markets, via Nielsen’s proprietary Portable People Meter (PPM).
关于尼尔森
尼尔森控股公司（纽约证券交易所股票代码：NLSN）是全球领先的数据和分析公司，提供对媒体行业的全面客观了解。尼尔森的产品涵盖受众测量、受众结果和内容，为客户和合作伙伴提供复杂问题的简单解决方案，并优化其投资价值和发展战略。尼尔森是唯一一家能够提供跨媒体重复受众测量的公司。对尼尔森及其客户而言，受众就是一切（Audience is EverythingTM），尼尔森致力于确保每一个声音都至关重要。
An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on 推特, LinkedIn, 在 Facebook 上 和 Instagram.
ABOUT MEREDITH Meredith’s Local Media Group includes 17 television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 and 13 in Top 50 markets. Meredith’s stations produce approximately 700 hours of local news and entertainment content each week, and operate leading local digital destinations.
联系方式
尼尔森
道恩-罗文
dawn.rowan@nielsen.com
917-226-8022
