尼尔森与卡特广播集团公司尼尔森与卡特广播公司宣布就音频收视率服务达成多年全面协议

Agreement includes Nielsen’s PPM Local Syndicated Products and Services Available in Kansas City, MO

New York, NY — March 11, 2020 — Nielsen (NYSE: NLSN) and Carter Broadcast Group Inc. have reached a multi-year renewal agreement for Nielsen Audio measurement. This agreement encompasses Nielsen’s local syndicated products and services. Specifically, the new agreement includes the PPM local market report, respondent level data, TAPSCAN web, PPM weeklies, PDAdvantage Web, and Nielsen Scarborough. 

Carter Broadcast Group Inc. is based in Kansas City, Mo., and is the oldest Black-owned and family operated radio broadcast company in the U.S. The Carter Family owns and operates radio stations KPRT-AM, KPRT-IA, KPRS-IF, and KPRS FM—Kansas City’s No. 1 station for hip hop and R&B. 

尼尔森音频公司在广播广告市场上作为交易 "货币 "的功能及其作为公正的第三方受众测量的事实标准的声誉，被认为是广播公司决定与这家全球测量公司续约的关键因素。

“Everyone counts—and everyone needs to be counted,” said Christopher “Rod” Carter, Senior Vice President of Carter Broadcast Group. “That’s true across all media but particularly for minority-owned media. Since 1950, as America’s oldest Black-owned and family operated radio station, Carter Broadcast Group relies on Nielsen to provide the marketplace with accurate audience measurement and sampling while pursuing other advancements in revenue generation for the radio industry. We look forward to continuing our long-standing, mutually beneficial relationship with the Nielsen team.” 

"尼尔森非常重视我们在多元化、公平和包容方面的责任。我们将这些基本优先事项融入到我们的面板、受众评估和业务实践中，"尼尔森音频业务董事总经理布拉德-凯利（Brad Kelly）说。我们非常感谢卡特家族对尼尔森的信任，尼尔森能够提供有代表性的、公正的广播收听率评估，反映堪萨斯城市场的多样性。广播与非裔美国消费者有着独特而强大的联系。有了尼尔森音频这一工具，卡特广播集团完全有能力向广告界展示其令人印象深刻的价值。