新的集成解决方案可改善重播和追看体验
AMSTERDAM and EMERYVILLE, CALIFORNIA – 16 November, 2021 - Media Distillery, a leading provider of AI technology enabling visibility into what’s inside video content, and Gracenote, the content solutions pillar of 尼尔森 (NYSE: NLSN), have integrated their respective technologies and datasets to create a powerful solution to optimize Electronic Programme Guide (EPG) utility. Available now, this easy-to-implement offering helps pay-TV operators including cable, satellite, terrestrial, IPTV, streaming and D2C service providers as well as broadcasters to deliver improved content navigation, replay and digital video recorder (DVR) functionality to viewers through increased guide and recording accuracy.
TV platforms typically broadcast linear content at the start times indicated in their EPGs. However, programmes often don’t start at the exact moment their EPGs list. If the content starts later than indicated, viewers are compelled to watch the end of the previous show or an advertising break. If earlier, then viewers can miss the start of their favourite show. The new joint solution leveraging Media Distillery’s EPG Correction™ technology, along with Gracenote’s industry-leading Global Video Data offering, gives TV providers access to the most precise programme start and end times, providing better control over replay and catch-up viewing experiences.
According to SKO research, most replay and catch-up viewing generally happens within the first 15 to 120 minutes of the scheduled programme start. Therefore accurate start time listings should be populated in the EPG as soon as possible for seamless viewing. With the new Media Distillery/Gracenote solution, actual programme start times are automatically updated in the guide in near real-time to benefit viewers.
除了推动观众在其平台上的参与和消费外，运营商还将受益于对单一应用程序接口的访问。这将提高管理时间和精力以及技术和工程资源配置的效率。
"Gracenote 首席产品官 Simon Adams 说："Media Distillery 和 Gracenote 推出这一新解决方案的根本原因是，在最新的内容发现范例中，人们对提供实际节目开始时间有着明显的需求。"Media Distillery 的创新技术自然与 Gracenote 的一流元数据相得益彰，我们期待通过此次合作，使现有客户和潜在客户获得更好的用户体验。
"世界各地的运营商都渴望通过Gracenote和Media Distillery的技术来提升他们的服务和用户体验。通过合作进行整合，我们将帮助服务提供商更高效地实现这一目标，并更快地推出服务。"Media Distillery 首席执行官 Roland Sars 说。"在我们的行业中，Gracenote 是一个家喻户晓的名字，是公认的领导者，我们对这次合作感到非常兴奋。
Gracenote 的方法简化了国家层面的节目数据创建和交付，帮助全球和本地提供商充分利用流行的娱乐内容，提高观众对其服务的参与度。行业领先的 Gracenote 全球视频数据目前覆盖全球超过 85 个国家和 35 种语言。
屡获殊荣的 Media Distillery 技术采用 Deep Content Understanding™ 技术自动识别和标注视听媒体中的特征。因此，电视和视频服务提供商能够提供极具吸引力的体验。用户搜索内容所花费的时间降到最低，而参与度和观看时间则最大化。得益于 Media Distillery 技术，全球超过 3,000 万户家庭正享受着卓越的用户体验，其客户群包括 Telenet、NOS、VTR Chile 和 YouSee 等主要运营商。
关于媒体酒厂
Amsterdam-based Media Distillery is an acknowledged leader in AI-driven video analysis solutions for the worldwide entertainment Industry. The cloud-based Deep Content Understanding™ solution provides fully automated real-time content analysis which empowers broadcasters and pay-TV service providers to optimise viewer engagement through accelerated and accurate content discovery and enhanced user experience. Media Distillery’s customer base includes major operators and broadcasters located around the globe including Telenet, NOS, VTR Chile and YouSee, delivering enriched viewing experiences in over 30 million homes. www.mediadistillery.com
关于尼尔森
作为受众测量、数据和分析领域的全球领导者，尼尔森影响着全球的媒体和内容。通过我们对人们及其在所有渠道和平台上的行为的了解，我们为客户提供独立的、可操作的情报，使他们能够与受众建立联系并进行互动--无论是现在还是未来。
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
