协议包括地方电视测量、荷兰电视台和尼尔森斯卡伯勒公司
New York, NY – Jan. 4, 2021 – Nielsen (NYSE: NLSN) and KTSF today announced an agreement under which Nielsen will provide a comprehensive suite of measurement services. This agreement includes local TV measurement, NLTV and Nielsen Scarborough. KTSF is locally owned and operated by the Lincoln Broadcasting Company, which is committed to providing quality news, information and entertainment programming in over seven languages, reaching over 2.2 million Asian Americans throughout the San Francisco Bay Area.
"KTSF 總經理 Jack Schwartz 表示："作為北加州亞裔社區電視台的先驅，我們很榮幸繼續發揚光大。"我们致力于继续提供与观众和广告商最相关的节目和广告。尼尔森先进的数据和洞察力，以及对亚裔家庭的测量，将帮助我们加速实现这一目标。
作为美国唯一一家以粤语和普通话直播晚间新闻的电视台，KTSF还认为，尼尔森的斯卡伯勒数据对于了解亚裔观众的媒体和消费行为具有重要价值，同时，在分散的媒体生态系统中分析收视率数据的能力也是选择尼尔森的重要考虑因素。
"KTSF在提供多元化和高质量的亚洲节目方面处于领先地位，我们很高兴能扩大我们的合作关系，"尼尔森本地执行副总裁兼董事总经理凯瑟琳-赫科维奇（Catherine Herkovic）说。"尼尔森致力于衡量所有观众的收视情况，并确保观众的全面代表性。作为唯一一家能够提供真正的个人水平测量以捕捉不同观众的公司，尼尔森很荣幸能够与服务于这些人群的客户合作。
Last year, Nielsen announced that it had completed a major transformation of its Local Television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of enhanced currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
917-226-8022
