我们致力于为我们的客户、员工和受众营造一种多元化、公平和包容的文化。在这个黑人历史月，我们恪守这一承诺，不仅庆祝黑人历史，而且庆祝正在创造的黑人历史，因为今天的黑人社区仍然受到全球大流行病的严重影响，并继续为美国的种族平等而奋斗。
As we reflected on the impact of last year’s events and how they influence today’s behavior, we found that many Black Americans, as with most people, have turned to their families to get through these challenges. In our latest Diverse Intelligence Series, New Black Family Culture, Navigating Crises Through Content, our Nielsen family explored how, in the past year, many Black families invested in more screen time, more access to content and more programming celebrating Black culture and covering Black identity in America. This study serves as a resource to the media industry and marketers so they can better serve the needs of Black families today.
在这个黑人历史月，我们还重点介绍了黑人员工的故事和经历，作为我们在内部营造更具包容性和支持性文化的努力的一部分。尼尔森的黑人员工业务资源小组（BRG）SABLE（持续活跃的黑人领导力和赋权）以 "黑人体验 "活动拉开了黑人历史月的序幕：该活动旨在让我们的同事了解黑人的含义、如何突破职业生活中的偏见以及如何弘扬黑人文化。
我们的员工参与了以黑人经历为中心的信息和社区建设活动，包括关于心理健康的网络研讨会、尼尔森高层员工座谈会，以及探讨屏幕内外代表性的力量和包容性测量重要性的对话。一些 SABLE 成员分享了他们的观点，即作为黑人对他们意味着什么，并在全公司范围内分享了一段视频。
“Being Black means having a target on your back and trying very hard not to get hit,” said Tameisha Brown, Senior Project Manager. “It’s pressing on, persevering and celebrating all that is good.”
虽然 2021 年的黑人历史月已经结束，但我们对黑人受众和黑人员工的承诺是全年无休的。我们将继续全年推广对黑人受众的洞察力，并为黑人员工推广包容、平等的文化。
For additional insights, download our recent The New Black Family Culture: Navigating Culture Through Content report. Learn more about the work Nielsen is doing in African American communities across the U.S.
