Nielsen Digital Content Planning – December 2020
Sydney, 25 February 2021 – Nielsen Digital Content Planning data revealed that people were on the move during the month of December 2020, as Australians spent 21%1 more time engaging with maps and travel info content online for inspiration and directions when compared to the previous month. As we look back at December 2020, amidst the challenges of being in lockdown at that time, people still found a way to escape. As many sought out those much needed adventures, road trips and holidays, Digital Content Planning data reveals some substantial shifts in the type of online content Australians consumed as they began their end-of-year holidays throughout December.
The most substantial month-on-month increases were seen across the younger age groups. When compared to November, the largest month-on-month increases were seen for people aged 18-24, spending 33%2 more time engaging with maps and travel info content online. Significant month-on-month increases were also seen across people 35-44 (+29%2) and people 25-34 (+21%2).
TOP 10 MEDIA OWNERS – NIELSEN DIGITAL CONTENT PLANNING
谷歌在 2020 年 12 月的独立受众人数为 2,000 万，继续保持榜首位置。
Facebook 以 1820 万独立受众排名第二，微软以 1740 万独立受众排名第三。澳大利亚新闻集团（News Corp.澳大利亚新闻集团（News Corp. Australia）以 1620 万独立受众稳居第四位，九大娱乐公司（Nine Entertainment Co.
由于澳大利亚人在整个圣诞节期间都转向网上零售商，排名上升的仅有两大超市零售商，Woolworths 从第九位升至第八位，Coles 集团从第十一位升至第九位，均超过了从第八位升至第十位的澳大利亚广播公司。
资料来源
- 尼尔森数字内容规划，2020 年 12 月与 2020 年 11 月对比，总人数，数字（C/M），文本，地图/旅游信息子类别，总花费时间（文本）
- 尼尔森数字内容规划，2020 年 12 月与 2020 年 11 月对比，18-24 岁人群，25-34 岁人群，35-44 岁人群，45-54 岁人群，55-64 岁人群，65 岁以上人群，数字（C/M），文本，地图/旅游信息子类别，总花费时间（文本）
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
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联系方式
尼尔森
萨拉-瓜伊纳齐
sara.guainazzi@nielsen.com
0478409112
