安提塔姆宽带公司与尼尔森签订了多年协议，将尼尔森作为首选测量服务提供商

New York – Nov. 15, 2021 – Nielsen (NYSE: NLSN) and Antietam Broadband Inc. announced that they have reached a multi-year agreement for Local TV measurement in the Washington, D.C., DMA. Antietam Broadband is a full-service telecommunications company offering a  comprehensive range of digital TV, high-speed internet and digital phone services in Washington County, Md. 

In this new agreement, Nielsen’s data will support Antietam’s ability to determine the individual local performance of the cable networks that it represents and the audience that each network delivers. Antietam will also have the capability to price its inventory based on Nielsen local TV ratings data. As an independent, third-party measurement provider, Nielsen is an accepted currency used by local clients and agencies.  

"安提塔姆宽带公司媒体服务总监托尼-希顿（Tony Heaton）说："尼尔森的数据是市场上最好的数据，在新的一年里，仅宽带（BBO）测量的加入将使我们能够有效地展示我们的价值和受众的增长。"作为一家提供全方位服务的电信运营商，我们已经认识到使用尼尔森数据以向我们的社区提供最高水平的服务是一项至关重要的任务。  

He continued, “We are also excited about Nielsen’s commitment to impressions in local TV, which will benefit not only us, but the entire industry.” 

In September 2021, Nielsen announced  that it will take the lead on an “Impressions First Initiative” to support an industry-wide move to impressions-based buying and selling in local markets across the U.S. The move to impressions will occur in conjunction with the integration of BBO homes into Nielsen’s local measurement metrics in January 2022. The inclusion of BBO homes will enable the industry to rapidly transition to trading on impressions. 

“Antietam Broadband is a valued client, and we are thrilled that we will be providing our capabilities to support their success,” said Catherine Herkovic, EVP, Managing Director, Nielsen Local TV.  “Antietam’s support and enthusiasm for impressions based buying further demonstrates this need across the industry, and we are looking forward to continuing to empower them with the insights that will enable them to go to the next level of advertiser effectiveness with their clients.” 

关于安提塔姆宽带 

安提塔姆宽带公司成立于 1966 年，1968 年被 Schurz Communications Inc.它是一家提供全方位服务的电信公司，为马里兰州华盛顿县的居民和企业提供全面的数字电视、高速互联网和数字电话服务。该公司致力于通过提供最新的电信服务以及在客户关怀和世界级技术服务方面保持最高的卓越标准来改善客户的生活。