协议包括尼尔森唯一提供网络广播商业收视率的音频服务 RADAR
New York, NY — Jan. 25, 2020 - Nielsen (NYSE: NLSN) today announced that American Urban Radio Networks (AURN) has signed a renewal agreement with Nielsen Audio. With this agreement, American Urban Radio Networks continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
American Urban Radio Networks (AURN) 是美国唯一一家由非洲裔美国人控制的 RADAR 评级广播网络公司。AURN 每周拥有超过 2,500 万听众，提供独特、引人入胜的名人节目，利用非洲裔美国人文化的创造力、远见和力量。
“We look forward to continuing our relationship with Nielsen,” said Andy Anderson, President, Sales, at American Urban Radio Networks. “Utilizing RADAR, the gold standard in network radio measurement gives us a unique advantage in both the urban and general market radio arenas.”
"美国城市广播网络公司在非裔美国听众中拥有独特的地位，我们很高兴他们选择继续保持我们的合作关系，"尼尔森音频公司全国音频服务高级副总裁 Bruce Supovitz 说。尼尔森音频公司全国音频服务高级副总裁布鲁斯-苏波维茨（Bruce Supovitz）说："广播继续在非裔美国人中吸引大量听众，每周有91%的18岁及以上成年人收听广播。American Urban Radio Networks 是该行业的领导者，并将继续覆盖这一庞大的受众群体。
RADAR 广播网络向尼尔森提供来自数千家附属广播电台的商业清算记录，这些记录与来自近 40 万受访者数据库的收听信息相融合。这种额外的责任感使 RADAR 能够对网络未来的收听率进行最佳预测，并为购买网络广播提供高标准的可靠指标。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About American Urban Radio Networks American Urban Radio Networks (AURN) is the only African American owned RADAR rated radio Network in the United States. Minority certified with over 500 stations nationwide, AURN reaches an estimated 25 million listeners each week. AURN Networks provides the advertising community with two broadcast networks, as well as social media and digital capabilities. AURN handles advertising sales, marketing and promotions for the morning commute featuring programs hosted by EBRO of New York’s HOT 97 and from Atlanta, Yung Joc with Streetz Morning Takeover. Afternoons and evenings programming features Nessa On Air and Quiet Storm with Lenny Green. AURN is the only African American broadcaster with a bureau in the White House. Additionally, AURN is the home of the AURN Inspirational Network with 24/7 programming including “The Come Up With Tye Tribbett”, “The Bobby Jones Radio Show”, Stellar Award-winner Liz Black, host of “Inspirations with Liz Black” and Grammy Award-winning Hezekiah Walker, host of “The Hezekiah Walker Show”. The weekend programming highlights include the widely acclaimed “Marvin Sapp Radio Show” and the #1 Urban Gospel Countdown Show in the US, “The Hezekiah Walker Gospel Countdown” and Most Requested Live with Romeo. AURN has offices and bureaus in New York, Atlanta, Chicago, Pittsburgh, Los Angeles, and Washington, D.C. Visit us online at aurn.com, 推特, and Instagram.
联系方式
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
917-226-8022
