协议包括尼尔森的 PPM（便携式人流计）和 TAPSCAN
New York, NY – Dec. 15, 2020 – Nielsen (NYSE: NLSN) and Waterloo Media/Sinclair Telecable today announced an agreement under which Nielsen will provide measurement services for audio PPM measurement. Waterloo Media/Sinclair is Based in Norfolk, Virginia Beach, Newport News, Virginia, and Austin, Texas. This will be a renewal of services in Austin and a new multi-year deal in Norfolk, Virginia Beach and Newport News, Virginia. The agreement also includes TAPSCAN, the most widely used web-based sales proposal and analysis software system for radio. TAPSCAN is used by over 19,000 radio sales professionals and facilitates half a million proposals to radio buyers per year.
作为广播受众测量的黄金标准，尼尔森音频公司长期以来建立的合法性、机构的认可以及在媒体购买者中的广泛使用，是辛克莱公司签订协议的主要原因。
"辛克莱总裁鲍勃-辛克莱（Bob Sinclair）说："我们期待着利用尼尔森的数据帮助我们为广告客户展示投资回报率。"这些见解将帮助我们为客户规划最有效的广播战略，并展示广播的价值"。
"尼尔森音频公司董事总经理 Brad Kelly 表示："我们非常高兴能够拓展与辛克莱的合作关系。"作为行业的长期领导者，Sinclair 在如此分散和变化的环境中不断创新。随着市场格局的不断变化，我们期待着为辛克莱提供他们在未来测量领域所需的工具。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
道恩-罗文
Dawn.Rowan@nielsen.com
917-226-8022
