New York, May 7, 2020 ― Univision Communications Inc., the leading Hispanic media company in the U.S., today announced that it is joining Nielsen’s Addressable TV platform beta program. Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems. This move is part of Univision’s overall strategy of bringing advanced targeting capabilities to Spanish-language media, building on its long tradition of delivering targeted Hispanic audiences.
"我们坚信，随着尼尔森可寻址电视平台等全行业解决方案的发展，受众定位的应用将加速并变得更加容易，"Univision广告销售与营销总裁史蒂夫-曼达拉（Steve Mandala）说。"我们的目标是继续为广告客户提供一流的受众定位解决方案，满足他们对高级电视的需求，并与业界领先的公司合作实现这一目标。虽然我们向广告商提供的消费者已经通过语言和文化得到了'寻址'，但我们很高兴能与尼尔森合作进行这次寻址电视技术测试。
"随着电视上刊活动以新的形式出现，目标定位和先进的电视工具对于做出明智的销售战略决策更加重要。尼尔森高级视频广告部总经理凯利-阿布卡里安（Kelly Abcarian）表示："凭借我们的可寻址电视平台，尼尔森随时准备帮助媒体行业充分挖掘其广告时间的价值，并向全国消费者投放可寻址的相关广告。尼尔森高级视频广告部总经理Kelly Abcarian表示："Univision加入我们的测试计划将提高我们对广播电视中存在的可寻址机会的可见性和洞察力，尤其是对西班牙裔市场。我们期待着 Univision 的合作和宝贵反馈。
尼尔森平台旨在通过大规模释放全国库存印象，简化并启用寻址电视买卖流程。此外，该平台还将帮助管理公司的可寻址电视库存，从而带来更多的商业机会。对于营销人员来说，可寻址印象将提供更多的机会，以更有针对性的广告接触消费者。为了进一步促进未来的交易，公司将使用单一平台和测量源为广告商提供线性和可寻址电视印象。
Addressable TV has long been hailed as the future of television advertising, bringing digital’s targeting, data and control to television’s unrivaled reach and impact. Nielsen’s Addressable TV solution enables TV networks, for the first time, to independently control and operate addressable campaigns at scale across their vast premium video inventory — changing the dynamic around addressable and enabling it to reach full scale while creating an ecosystem where marketers can maximize their TV ROI. This is Nielsen’s latest step in delivering a comprehensive solution that works for the entire media ecosystem — from broadcasters to agencies and advertisers to consumers. Nielsen announced the launch of its Addressable TV Platform beta program with seven leading broadcasters earlier in the year.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT UNIVISION As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 65 television stations in major U.S. Hispanic markets and Puerto Rico. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, plus 89 affiliates, a live event series and a robust digital audio footprint. The company’s prominent digital assets include Univision.com, streaming service Univision Now, the largest Hispanic influencer network, and several top-rated apps.
联系方式
未视
伊薇特-帕切科
ypacheco@univision.net
尼尔森
高尔基-德洛斯-桑托斯
gorki.delossantos@nielsen.com
