Toronto, Canada, November 19, 2020: 尼尔森今天宣布推出尼尔森数字Ad Intel Digital），为加拿大市场营销人员提供详细的跨渠道广告主级数据，包括社交和应用内媒体支出、印象和创意数据。
尼尔森Ad Intel 数字版（NielsenAd Intel Digital）横跨移动和桌面显示及视频（滚动前、滚动中和滚动后），为识别潜在客户、分析品牌战略以及从过去的广告活动中吸取经验教训以规划未来提供了情报。这一新的、强大的数据将以安全、保护隐私的方式提供数字广告购买的准确表述。媒体买家和卖家现在可以更轻松地监控、调整和衡量他们的数字广告效果。
尼尔森Ad Intel 数字版由与 BIScience 的尖端联盟提供支持。这种合作关系为加拿大媒体行业提供了更多的网站、更多的设备、更大的灵活性以及更好的数字广告活动视图。
Heather Garand, Vice President Sales, Nielsen Canada said: “Now more than ever, consumers are increasingly spending their time on digital channels. The rapid shift towards digital presents both a challenge and an opportunity for brands. Nielsen Ad Intel Digital enables an increased level of measurement and visibility into advertising spend especially on social platforms. Marketers and advertisers have greater flexibility to measure their ad performance and create more dynamic advertising plans.”
Heather Jordan, Nielsen Ad Intel Product Leadership added, “As the industry cements it’s evolving embrace of new advertising opportunities, they must rely on Nielsen to help monitor and make sense of competitive media strategies. Nielsen Ad Intel’s trusted, independent data has a legacy of quality and granularity. Through Nielsen Ad Intel Digital’s powerful insights our clients can better monitor theirs and their competitors social and in-app spend and creative executions. Canada’s media planning is being taken to the next level.”
Ad Intel 的增强功能是尼尔森为行业提供可操作、全面和相关的竞争指标的努力的一部分，有助于为媒体买家和卖家建立一种更加灵活、互联和直观的方式，以评估跨平台的广告效果并做出更加明智的决策。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT BISCIENCE BIScience is a leading provider of digital intelligence and media measurement solutions providing insights to the world’s largest brands, agencies, and top global market research firms. With AdClarity, the world’s most advanced and scalable advertising intelligence platform, BIScience covers 30 global markets and over 1 million advertisers while providing deep insights into brands’ online marketing activities in Display, Video, Social and Mobile apps. Boasted by a hybrid methodology of a growing 5 million human and virtual panels, and powered by advanced AI algorithms, AdClarity monitors and collects advertising data directly from millions of real Desktop, Mobile and Tablet devices to measure the digital ecosystem comprehensively and accurately. Founded in 2010, BIScience is headquartered in Tel Aviv, with offices in New York and Sydney, and backed by WPP, Bain Capital and Viola Venture Capital.
