根据尼尔森（Nielsen）的初步统计结果，福克斯（FOX）电视台从美国东部时间下午 6:41 至晚上 10:11播出的第 LIV 届超级碗比赛吸引了平均约 9990 万名电视观众，他们收看了旧金山 49 人队对阵堪萨斯城酋长队的比赛。
帕特里克-马霍姆斯（Patrick Mahomes）和酋长队在第四节上演大逆转，击败了吉米-加罗波洛（Jimmy Garoppolo）和49人队，这场比赛的美国家庭初步收视率为41.6，平均5020万个家庭收看了比赛。初步估计还发现，69% 使用电视机的美国家庭收看了超级碗 LIV 转播。
据 FOX Deportes 对超级碗 LIV 的初步估计，平均有 757,000 人（P2+）收看。
说到比赛的社交属性，Facebook、Instagram 和 Twitter 上关于 LIV 超级碗的互动总数达 4390 万次。这场比赛是 2 月 2 日社交活动最多的电视节目，也是过去一年中社交活动最多的电视转播。中场秀结束后，由于粉丝们对詹妮弗-洛佩兹（Jennifer Lopez）和夏奇拉（Shakira）的表演做出了反应，该节目的活跃度在东部时间晚上 8:26 达到了顶峰，Twitter 互动次数为 14.4 万次。
Jennifer Lopez was the top social talent account of the game with 2.2 million engagements. Kansas City Chiefs’ quarterback Patrick Mahomes was the most socially engaging athlete account associated with the Super Bowl, with over 514,000 engagements.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
萨尔-图齐奥
sal.tuzzeo@nielsen.com
尼尔森
迈克尔-雷塞诺
michael.receno@nielsen.com
