New York, NY – Oct. 7, 2020 - Today, Nielsen (NYSE: NLSN) announced that Radio Research Consortium,Inc. (RRC) has signed a multi-year renewal agreement to license individual non-commercial stations for Nielsen syndicated products including Nielsen Scarborough syndicated services.
RRC 是一家独立的非营利性研究公司，与尼尔森公司（Nielsen Inc.RRC 为电台经理、节目制作人、市场营销和发展专业人员提供服务。RRC 于 1981 年由汤姆-丘奇（Tom Church）创立，是一个由 14 名成员组成的联盟，拥有数百名非商业用户。
“As a long-term user of Nielsen data, we are looking forward to continuing our relationship as we advance our mission and commitment to provide audience data to non-commercial radio stations,” said Joanne Church, President of the RRC. “Nielsen is an integral part of our capabilities, and we look forward to utilizing the comprehensive insights that Nielsen provides.”
"尼尔森音频业务董事总经理 Brad Kelly 说："Radio Research Consortium 代表着非商业广播，在行业中占有独特的地位，多年来我们一直保持着值得信赖的合作关系。"尼尔森音频公司董事总经理 Brad Kelly 说："随着行业格局的不断变化，RRC 始终是我们重要的合作者，我们很高兴能继续为他们提供非商业电台所需的全面洞察力，从而向承销商展示他们的产品，实现他们的节目制作和营销目标。
In 四月, Nielsen announced that RRC could license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM). In August 2019, Nielsen announced the launch of CDM. CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
917-226-8022
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
无线电研究联合会
乔安妮-丘奇
jchurch@rrconline.org
301-774-6686
