New York, NY – April 8, 2020 – Today, Nielsen (NYSE: NLSN) announced that Radio Research Consortium Inc. (RRC) can now license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM).
Radio Research Consortium Inc. 是一家独立的非营利性研究公司，致力于为非商业广播电台提供听众数据。RRC 与尼尔森（Nielsen）签订合同，提供当地市场的收听率估算。CDM 市场上的非商业广播电台现在可以获得月度数据估算许可，这些数据可用于承销、节目制作和营销目的。
"无线电研究联合会主席乔安妮-丘奇（Joanne Church）说："获得尼尔森连续日记测量数据将有助于我们进一步履行使命，继续致力于为非商业广播电台提供听众数据。"在非商业电台寻找承销商、策划节目和营销战略时，我们现在能够为他们提供先进的洞察力，使电台与其他形式的媒体处于公平竞争的地位。
Nielsen earlier this month announced that Cumulus Media, a leading audio-first media and entertainment company, has extended its agreement for Nielsen Audio Measurement services and added CDM for 120 stations across 24 markets. This was preceded by an announcement last year that iHeartMedia, Inc., would advance radio attribution by supporting Nielsen Media Impact and CDM in Nielsen Audio’s four-book markets.
“Another important organization in the audio space has provided support for Nielsen’s Continuous Diary Measurement, and the Radio Research Consortium holds a unique place in the industry, representing non-commercial radio,” said Brad Kelly, Managing Director, Nielsen Audio. “The diversity of the radio industry ecosystem requires advanced analytics and we are excited that Radio Research Consortium has found Continuous Diary Measurement to be an indispensable part of their measurement capabilities, affirming the utility and value of CDM to non-commercial radio.”
Last August, Nielsen announced the launch of CDM. CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
646-654-8641
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
无线电研究联合会
乔安妮-丘奇
jchurch@rrconline.org
301-774-6686
