Service Provides Podcasters and Brands with Compelling Insights Matching Podcast Listeners by Genre with Their Buying Habits
New York, NY-April 27, 2020-Nielsen (NYSE: NLSN) today announced that PodcastOne is now a subscriber to Nielsen’s Podcast Listener Buying Power service. PodcastOne will have access to podcast insights spanning 18 genres and numerous listening preferences that can be cross-referenced among a variety of consumer purchase behavior patterns and services usage. PodcastOne is a leading advertiser supported, on-demand digital audio network, which includes content creation, brand integration and distribution.
Nielsen’s Podcast Listener Buying Power Service, which launched in August 2019, allows clients to see the qualitative profile of their shows using program titles collected from subscribers in order to connect specific types of listeners with advertisers and key brand categories. These connections are a great tool for both ad buyer and seller.
"PodcastOne销售执行副总裁苏-麦克纳马拉（Sue McNamara）说："尼尔森为我们的研究资源库增添了另一个强大的工具。"有了这些洞察力，我们将能够利用播客听众分析为我们自己和我们的客户提供信息，加快货币化的机会。我们的节目几乎涵盖了所有内容类别，这些信息将为我们提供宝贵的研究成果，向播客广告商以及我们的合作伙伴传达我们的重要性。
"尼尔森音频公司国家音频服务高级副总裁布鲁斯-苏波维茨（Bruce Supovitz）表示："随着听众不断寻找最有趣、信息量最大的播客，PodcastOne 站在了行业的前沿，我们非常欢迎他们加入尼尔森的播客听众购买力服务。"尼尔森音频公司全国音频服务高级副总裁布鲁斯-苏波维茨（Bruce Supovitz）说，"我们期待着为PodcastOne提供必要的洞察力，以推动他们的后续发展。
只有尼尔森凭借其广泛的斯卡伯勒类别数据库与播客建立了这种类型的广告客户联系。尼尔森播客听众购买力服务能够捕捉特定节目的结果，并将其与 2,000 多个零售/计划购买类别以及数百个具有特定品牌名称的广告商（如保险公司、汽车、快餐店、家装零售商等）联系起来。这些易于使用的报告由网络软件生成，每年发布两次数据。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About PodcastOne PodcastOne, (www.PodcastOne.com) the nation’s leading advertiser-supported podcast network, was founded by Norman Pattiz, founder of radio-giant Westwood One. The network currently hosts more than 300 of today’s most popular podcasts, including Adam Carolla, Shaquille O’Neal, Steve Austin, Kaitlyn Bristowe, A&E’s Cold Case Files and I Survived…, Spencer and Heidi Pratt, Tip “T.I.” Harris, Heather and Terry Dubrow, Trisha Paytas, LadyGang, Dr. Drew, Chael Sonnen, Rich Eisen, and hundreds more.
联系方式
尼尔森
道恩-罗文
dawn.rowan@nielsen.com
646-654-8641
尼尔森
布里吉特-亨纳曼
brigit.hennaman@nielsen.com
917-224-8246
