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尼尔森 2020 年地球周:通过 COVID-19 保持联系

4 minute read | May 2020

为纪念地球日,尼尔森全球员工今年再次齐聚一堂,在 "地球周 "庆祝我们的地球。我们用整整一周的时间来关注绿色工作,探索新的方法来增强我们对环境的积极影响,并合作开展最相关的行动,以提高人们对气候变化和环境正义紧迫性的认识。 

鉴于 COVID-19 全球大流行所带来的挑战,我们调整了生活和工作方式,找到了与我们自己、我们的邻居、我们的社区和我们的环境打交道的新方法。在我们被迫分隔两地的时候,调整对于帮助我们保持联系至关重要。由于世界各地都下达了就地避难的命令,我们在家中、社区和网络上纪念地球周。

For our seventh annual celebration, Nielsen Green created ‘Earth Week and Me,’a list of ideas for associates to activate wherever they may be. The list included ways to reduce emissions at home, offer a space for creativity and family connections through a global #BlueMarble art challenge, volunteer online, and donate to local nonprofits. Associates also had the option of starting a pro bono project through Nielsen Cares, finding ways to use Nielsen data, skills and information for nonprofit organizations, as part of  Nielsen’s $10 million annual pledge to pro bono work and in-kind giving.

就这样,我们来自世界各地的员工不畏艰难,恪尽职守,领导并参与了各种活动,以纪念地球周。我们开始在家中堆肥,学习在家中循环利用的新方法,并领导在线活动以吸引他人参与,承诺 "周三素食",每天熄灯一小时,在 "社会距离 "中捡拾垃圾,种植种子和树苗,并通过通讯和在线网络研讨会与他人讨论气候变化的各个方面,领导绿色意识活动。 

This Earth Week, many of our efforts also focused on building and preserving community health. We used scrap paper to put #heartsinthewindow to thank all frontliners and cheer up passersby, involved youth to send letters of gratitude to hospitals, ran food drives for local domestic violence prevention agencies and raised funds for nonprofits that focus on global social and environmental relief efforts. 

With the COVID-19 pandemic causing massive shifts in food production and supply chains, and continuing to have a critical impact on the global environmental footprint, we also strove to initiate discussions with our 40,000+ associates on food security and the need to reduce food waste. We hosted an internal-facing global webinar focused on the evolving food systems in the time of COVID-19, partnering with ReFED, a global non-profit working to advance solutions to reduce food waste. The conversation covered the impact of COVID-19 on food availability and health, and how individual actions and organizational strategies can drive our socio-environmental advocacy. Closing our Earth Week celebration with this discussion added another layer to Nielsen’s ongoing ESG commitment as a responsible corporate citizen and the importance to minimize the impact of climate change on our business and the communities where we live and operate.

“This year marks the 50th anniversary of Earth Day; truly a time to honor the journey of the many environmental activists, social advocates, and human rights defenders who continue to fight for climate justice despite the pandemic,” said Yamini Dixit, Director, Global Responsibility & Sustainability. “This is a time to temper caution with courage, and fear with compassion. As one company, Nielsen is in it together with our collective power and passion to serve our communities and our world.”