尽管 2020 年的环境充满挑战,但尼尔森的员工们并没有因此而停下第 10 个 "饥饿行动月 "的脚步。即使在大流行病带来的身体限制下,尼尔森各团队仍团结一致,在9月至10月期间为我们的社区抗击饥饿,志愿服务时间超过800小时。这项工作涉及 25 个国家的虚拟活动,通过筹款、资金支持、食品捐赠和其他在线项目,捐赠了约 24 万份餐食。
COVID-19 大流行对全球粮食系统产生了严重的不利影响,造成了严重的饥饿需求,这也是我们在今年的 "饥饿行动月 "中坚决开展工作的动力。我们知道,了解粮食系统、供应链和供应方面发生的巨大变化对于帮助解决这些挑战至关重要。此外,食物浪费仍然是对我们的环境最有害的因素之一,进一步加剧了饥饿的挑战,对边缘化社区的影响最大。这些因素激励着我们在世界各地的志愿者团队以更高的热情和意图行动起来。
"全球责任与可持续发展副总裁 Andrea Bertels 说:"我们都看到了一些画面,也听到了一些故事,讲述了今年大流行病、多重灾难和持续的粮食不安全所带来的难以置信的人类需求和苦难。"全球责任与可持续发展副总裁 Andrea Bertels 说:"面对个人的挑战,我们的员工以及他们如何在'饥饿行动月'期间找到有创意、有影响力的方式来改变现状,让我深受鼓舞。
Added Yamini Dixit, Director, Global Responsibility & Sustainability and Nielsen’s climate justice program lead, “We see the intersectionality of environmental and social drivers as core to tackling global issues such as hunger and are building our grassroots movements to clearly understand this interdependency and encourage holistic solutions that keep us on our path to equity and justice.”
Nielsen’s Hunger Action Month 2020 efforts focused on ways to fight hunger from home, aligning with our In It Together virtual volunteering campaign, to emphasize how we can respond to our communities through this challenging time. Some of the ways we engaged included playing Free Rice online to support the World Food Programme and finding ways to build support systems for our communities, such as grocery delivery services for a high-risk neighbor or donating supplies and masks to students to help local families struggling to choose between food and other needs. The 尼尔森基金会 also asked employees to share their feedback on GlobalGiving hunger-related projects to receive support, and Seeds and Skills for Women to Grow Vegetables 和 Provide meals for Syrian and Lebanese refugees will each receive a grant of $2,500 from the Foundation.
其他活动还包括尼尔森黎巴嫩办事处的员工为黎巴嫩食品银行筹集资金,以应对最近发生的贝鲁特爆炸事件。此次活动共募集到 892 万黎巴嫩镑(约合 5800 美元),用于资助 40 个家庭和 100 名当地农民。为了尽自己的一份力量,菲律宾办事处组织了一次虚拟食品节,制作了 170 多个食品包装和三明治,分发给当地营养不良的家庭。
尼尔森数字面板团队还希望增强面板成员的能力,与我们一起支持社区中最弱势的群体。在 8 月 1 日至 8 月 30 日期间,该团队为其面板上的每台活跃设备捐赠了一餐饭,从而在 "饥饿行动月 "期间确认捐赠了 150,000 餐饭。
To highlight the impact of food waste on food insecurity, Nielsen also identified responsible practices around food management at home. The “Use What You Have” challenge in collaboration with the Whole You wellness team further encouraged our volunteers to get creative and cook with ingredients that they already had on hand, and not purchase or consume products without clear intent. The Whole You donated $200 each toward multiple GlobalGiving projects selected by the challenge winners that focused on hunger and food waste reduction. In connection with World Cleanup Day, which we rolled into Hunger Action Month this year, some employees went beyond food waste and focused their efforts on waste reduction and cleanup also.
在这充满前所未有的时刻、挑战和变化的一年即将结束之际,尼尔森将继续关注饥饿问题,恪守我们的公民承诺,不停歇,随时准备支持和服务我们的社区。




