精明的行业资深人士 Moldafsky 将负责尼尔森全球媒体业务的全球综合职能部门
New York, NY – Nov. 30, 2020 – Nielsen Holdings plc (NYSE: NLSN) announced today that Jamie Moldafsky, a three-decade marketing veteran, will join as Chief Marketing and Communications Officer, effective immediately.
在此之前，Moldafsky 曾在富国银行担任首席营销官长达九年之久，负责全面的市场营销工作，包括全球品牌战略与管理、产品营销、媒体、研究与分析、会议、活动与赞助以及声誉。
在加入富国银行之前，Moldafsky 曾在美国运通、嘉信理财和惠而浦公司担任过一系列高级营销、传播和综合管理职务，并在惠而浦公司担任过厨房宝总经理。
随着尼尔森不断革新其领先的测量解决方案，以应对受众行为的根本性转变，从而使代理商、品牌和媒体所有者更好、更全面地了解市场，Moldafsky将在关键时刻帮助尼尔森重塑品牌和产品形象。
"我们非常欢迎杰米加入尼尔森。她是一位经验丰富的市场营销和传播专家，在多个行业拥有丰富的经验，在市场营销和传播方面拥有宝贵的专业知识，"尼尔森首席执行官大卫-肯尼（David Kenny）说。"杰米有能力应用一流的营销解决方案，参与思想领导工作，并部署成功的声誉管理战略，这将帮助我们加快与业界的合作，推动尼尔森业务进入下一个时代。
Moldafksy said, “I’m excited to join Nielsen at such a transformative time in the industry. I look forward to leveraging my past experiences and relationships to help Nielsen achieve its ambitious goals and vision.”
11 月，尼尔森宣布将 Nielsen Connect 出售给 Advent International。预计出售将于 2021 年第二季度完成。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
萨尔-图齐奥
sal.tuzzeo@nielsen.com
646-654-5329
