通过个性特征了解消费者是广告定位的新亮点
HONG KONG, May 11, 2020— Nielsen Media today announced the launch of VisualDNA for the Hong Kong Market. VisualDNA, Nielsen’s proprietary data that helps companies, brands and marketers understand the human personality, allowing businesses to serve their customers better.
In partnership with Innity, a leading online media company, Nielsen VisualDNA allows the provision of audience personality to marketers for the first time. The data is a result of a global psychographic personality test that has been taken by over 40 million people. VisualDNA enables Innity to run personality-based marketing campaigns with highly customized messages, all with the grand goal to enhance ad resonance and boost campaign performance. Depending on campaign types, marketers can target audiences by demographics, lifestyle, brand preference, personality and shopping personality.
个性和购物个性受众数据是 VisualDNA 推出的核心组成部分。有些消费者会不断寻找新的创意和试用新品牌的机会，而有些消费者则往往比较抗拒改变。基于个性的受众数据可使品牌根据消费者的个人动机和习惯（这些都是人类的核心特征）更精确地锁定目标消费者。因此，广告预算可以用得更精确、更明智。
"在过去几年中，尼尔森媒体一直专注于开发尼尔森的专有数据资产，VisualDNA 是尼尔森媒体推出的核心产品。VisualDNA 的强大之处在于它为营销人员提供了基于个人动机和习惯的目标定位能力，从而提高了目标定位的准确性。在充满挑战的市场环境中，提高目标定位的准确性对于确保营销成功尤为重要。
“Since inception, Innity’s main objective is to deliver a diverse range of data drivers, interactive and engaging solutions to advertisers. Our exclusive partnership with Nielsen and its VisualDNA product, further strengthen our motto of bringing the right message to the right audience at the right time. VisualDNA helps advertisers to understand consumers’ mindset and in return ensure successful marketing initiatives,” said, Andrew Lim, Managing Partner, Innity Hong Kong.
关于 INNITY
Innity is a leading online media company in Asia that offers best in class data-driven ad tech solutions that combines creative programmatic, ad-serving, data management, audience targeting, and high-quality user engagement to publishers and some of the world’s largest brands and advertising agencies. Innity has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Cambodia, Myanmar, Hong Kong, Taiwan, and Korea with over 300 staff to-date
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森香港
Tiffany Tsang
tiffany.tsang.consultant@nielsen.com
+852 28803428 / 9243 8853
