利用描述性数据和唯一 ID，Gracenote Audio On Demand 可帮助流媒体音乐平台、消费电子设备制造商、MVPD 和汽车制造商提高听众参与度和收听率。
EMERYVILLE, CA, May 7, 2020 – Nielsen (NYSE: NLSN), a global measurement and data analytics company, today launched Gracenote® Audio On Demand, a standardized and enriched dataset enabling powerful navigation, search and discovery of more than 37 million podcast episodes across all digital entertainment platforms. With this new offering, streaming music platforms, consumer electronics (CE) companies, Multichannel Video Programming Distributors (MVPDs) and automakers can create personalized listening experiences, allowing podcast and talk radio fans to connect to a broader range of personalities and topics than ever before.
Based on steadily increasing popularity, podcasts have entered the mainstream as a broad-reaching entertainment medium. According to Nielsen Scarborough, the audience for podcasting has been growing by 20% on average for the last six years. At that rate, the audience for podcasting could double by 2023.
“A big challenge for podcast listeners today is the ability to easily navigate all the audio-on-demand content across different platforms and services,” said Greg Gentschev, SVP of Product Management, Gracenote Music and Auto at Nielsen. “This is due to the sheer volume of content and lack of descriptive metadata and identifiers used to power search and discovery algorithms. With Gracenote Audio On Demand, we are applying the same rigor, methodology and approach to podcasts that currently underpins next gen search and discovery of today’s TV shows, movies and music.”
At launch, Gracenote Audio On Demand will have standardized podcast titles, descriptions and imagery across more than 900,000 podcast series. Each podcast series will be assigned a popularity score to help surface the most popular content, while the top series will leverage more descriptive information such as Category Hierarchy and Celebrity Links for more powerful universal search across platforms and cross-media linking capabilities.
- Popularity Score: Improves search and discovery capabilities by identifying and surfacing the most popular podcasts in a catalog.
- Category Hierarchy: Provides three levels of categories when classifying series and episodes to enable more engaging and unique discovery experiences.
- Celebrity Links: Allows listeners to identify verified celebrity links across content, providing rich discovery experiences.
Leveraging its world-class editorial team and powerful machine learning algorithms, Gracenote applies a detailed category taxonomy to both podcast series and episodes to make it easier for consumers to find the specific topics they’re interested in. The deep descriptive data and unique content identifiers offered by Gracenote Audio On Demand are subject to the same rigorous standards and quality control applied to Gracenote’s Global Video Data and Global Music Data products.
Gracenote Audio On Demand 的其他主要优势和功能包括
- Deduplicated & Normalized Data: Daily checks remove duplicate submissions and eliminate encoding issues.
- In-Depth Categorization: Standardized classifiers for series and episodes help surface more relevant content, enabling more engaging and unique discovery experiences.
- Standard IDs: Assigns a common Gracenote ID of reference for a podcast series across different platforms to support identification and cross-media linking.
- Parties and Celebrities: Allows users to identify verified celebrity links with role type, including host, guest and participant, enabling better linking than text-based approaches.
- API, SDK and Full Feed Access: Tap into data via the API, SDK or Full Feed for flexible implementation options.
As the leading global provider of descriptive metadata and content IDs, Gracenote has powered the recommendation algorithms of the world’s largest digital entertainment providers for TV shows, movies, music and sports. By applying its expertise to podcasts, Gracenote will help listeners discover a broader range of personalities and topics based on preferences and behaviors.
关于尼尔森
尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可信的信息。尼尔森分为两个业务部门。尼尔森全球媒体是媒体市场的真理仲裁者，为媒体和广告行业提供公正可靠的衡量标准，从而建立市场运作所需的行业共识。尼尔森全球联接（Nielsen Global Connect）为消费包装品制造商和零售商提供准确、可操作的信息和见解，以及复杂多变的市场全貌，这是公司创新和发展所必需的。
我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于 Gracenote
Gracenote, a Nielsen (NYSE: NLSN) company, provides music, video and sports content and technologies to the world’s hottest entertainment products and brands. Gracenote is the standard for music and video recognition and is supported by the largest source of entertainment data, featuring descriptions of more than 200 million tracks, TV listings for 85+ countries and statistics from 4,500 sport leagues and competitions. Gracenote is headquartered in Emeryville, Calif. and supports customers around the globe. For more information, visit www.gracenote.com.
