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尼尔森在黑人历史月庆祝新黑人文艺复兴

4 minute read | March 2020

In honor of Black History Month 2020, we celebrated the last decade of Black history, culture and creativity. Since 2010, there has been a visible increase in how African American communities are represented and reached across various platforms. Data from our latest report on Black consumers shows that shifts can be seen across industries—from increased African American music and entertainment content featured on television and streaming services to the rise of Black influence in fashion, sports, technology and beyond. This period has been coined the New Black Renaissance. 

"在过去的十年中,黑人的创造力得到了真正的恢复,黑人消费者、商界领袖和影响者的影响力日益增强,这一点有目共睹,"美国战略社区联盟和消费者参与高级副总裁谢丽尔-格雷斯(Cheryl Grace)说。"我们看到非裔美国人不仅在体育和说唱音乐等你期待的领域,而且作为内容和产品的创造者,他们的力量也在不断增强。

In February, Nielsen associates joined us on social media to celebrate the New Black Renaissance. We shared highlights on 推特LinkedIn about African American achievements and also spotlighted African American Nielsen employees who are movers and shakers on the job in a video. Employees from all backgrounds and regions were also encouraged to attend internal and external Black History Month events some which featured our own Black leaders. 

 

在整个月中,谢丽尔-格蕾丝在许多客户和社区活动中发表了演讲,分享了尼尔森对非洲裔美国消费者日益增长的力量的洞察。这些活动包括在Omnicomm、谷歌、阳狮、沃尔玛和蒂芙尼举行的小组讨论。尼尔森新兴领导人巴谢尔-刘易斯(Bashel Lewis)有幸参加了蒂芙尼的活动:"我哭了--看到四位来自不同行业的黑人女性谈论黑人消费者在奢侈品零售业中的力量,这对我来说是一个难忘的时刻。很多时候,当你听到奢侈品这个词时,黑人通常被排除在这个范畴之外。但谢丽尔-格蕾丝用数据反驳了这一点,这让我很激动,因为这几乎就像是我们在为那些在这些领域中常常被忽视的人发声。 

谢丽尔-格蕾丝在蒂芙尼公司举办的黑人历史月活动上发表讲话。
Cheryl Grace, Kimberly Drew, Michelle Ebanks and June Hayes at Tiffany & Co. (NYC).

Then, on Feb. 26, Leslie Pitterson, VP, Communications, Nielsen Global Media, spoke on a Black History Month Celebration panel at FreeWheel, to discuss the Black experience in the workplace and how to achieve success. 

Leslie Pitterson 在 Freewheel 举办的黑人历史月活动上发表演讲

玛丽亚-韦弗(Maria Weaver)、莱斯利-皮特森(Leslie Pitterson)、拉迪亚-巴恩斯(Rahdiah Barnes)和达伦-谢里夫(Darren Sherriff)在纽约市康卡斯特公司 FreeWheel。

变革的催化剂

尼尔森的非裔美国人员工资源小组(ERG)SABLE(持续积极的黑人领导力和赋权)以 "变革催化剂 "活动拉开了黑人历史月的序幕。SABLE成员策划了各种活动和内部社交媒体,以教育尼尔森员工,提高他们对黑人同事和公众人物的认识,他们在各自的行业和社区激发了有益的变革。以下是 SABLE 在美国各地举办的黑人历史月活动的亮点。 

SABLE Chicago: Lunch & Learn

芝加哥可持续发展协会邀请奥本大学高等教育教授伦纳德-泰勒博士(Dr. Leonard Taylor)讲述他的工作和研究,介绍新的领导思维和领导方式。具体而言,他让听众思考身份、社区和关怀在培养健康和变革性领导方法中的作用。 

SABLE 纽约市:黑人历史月庆祝活动 

SABLE and the NYC Inclusion Impact Team commemorated the end of Black History Month with a celebration on Feb. 27, 2020. They started the night with a short recap of the different ways Nielsen associates have come together to honor the month and then kicked back with music and soul food catered by two local Black-owned restaurants: Jacob’s RestaurantB2 Harlem

亚特兰大 SABLE:参观公民权利和人权中心 

Nielsen’s Atlanta associates celebrated Black History Month by visiting the National Center for Civil and Human Rights. The Center’s exhibits tell stories that promote empathy and provide an understanding of the Black experience while exploring the fundamental rights of all humans. 

尼尔森纽约 SABLE 分会庆祝黑人历史月

SABLE 协会庆祝黑人历史月(纽约市)。