地方电视台利用全套电视解决方案
New York, NY – April 9, 2020 – Nielsen (NYSE: NLSN) and E.W. Scripps Company (NYSE: SSP) today announced a multi-year agreement under which Nielsen will provide a comprehensive suite of measurement services for the Scripps local television stations, including those recently acquired from Raycom, Cordillera and Tribune. This agreement includes Nielsen’s Local TV Measurement, Nielsen Scarborough, NLTV, Ad Intel, Arianna and Nielsen Grabix.
"斯克里普斯本地媒体总裁布莱恩-劳勒（Brian Lawlor）表示："随着本地测量变得日益复杂，我们很高兴将尼尔森数据纳入我们在所有市场部署的综合工具套件中。"有了尼尔森作为我们的合作伙伴，我们相信斯克里普斯将继续为我们的观众、我们的广告合作伙伴以及我们所服务的社区提供最高水平的服务和专业知识。
"斯克里普斯是业内最具创新精神的广播公司之一，在为广告商提供跨传统和数字平台的观众访问方面处于领先地位，"尼尔森本地常务董事兼执行副总裁凯瑟琳-赫科维奇（Catherine Herkovic）说。"我们很高兴能与斯克里普斯继续保持长期合作关系，并就如何利用我们独特的解决方案套件实现其关键受众的最佳货币化展开合作。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Scripps E.W. 斯克里普斯公司 (NASDAQ: SSP) advances understanding of the world through journalism. As the nation’s fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets. Scripps empowers the next generation of news consumers with its multi platform news network Newsy and reaches growing audiences through broadcast networks including Bounce and Court TV. Shaping the future of storytelling through digital audio, Scripps owns top podcast company Stitcher and Triton, the global leader in technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”
联系方式
尼尔森
道恩-罗文
dawn.rowan@nielsen.com
646-654-8641
E.W. 斯克里普斯公司
卡里-韦廷顿
Kari.wethington@scripps.com
513-977-3763
