认证扩展到 NPM 和所有 LPM 市场，以及 19 个利用 PPM 数据和查看器分配方法的 Set Meter 市场
New York, NY - June 23, 2020 – Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC)*. This marks a significant achievement for Nielsen because these services now include Portable People Meter (PPM) measurement, which Nielsen began incorporating as part of its Local Transformation initiative in October 2019. Additionally, Nielsen announced that its National Ratings service has received continued MRC accreditation.
该认证还包括尼尔森在19个 "套装表+PPM "市场以及全国收视率服务中采用观众分配（VA）方法的家庭和个人层面的估算，从而表明市场研究委员会正式认可尼尔森执行的观众分配（VA）方法。将 PPM 纳入电视测量，扩大了尼尔森地方面板的规模和稳定性。
尼尔森是唯一一家同时获得地方和全国电视收视率服务认证的公司。对于同时拥有全国性和地方性业务的媒体所有者和营销人员来说，现在比以往任何时候都更需要对其基于数据的决策充满信心，从而有效地利用受众、接触最佳消费者并提高投资回报率。
"MRC执行董事兼首席执行官乔治-W-艾维（George W. Ivie）表示："我们祝贺尼尔森在其电视测量转型中实现了这一重要里程碑。"更重要的是，我们期待与尼尔森合作，不断提高其测量产品组合中的这些服务和其他服务的质量，并提供这些服务所需的透明度，使业界对其广告和节目投资的测量效果充满信心。
“We are excited about the future of our measurement services for our clients and the industry as a whole,” said Amilcar Perez, Executive Vice President, National Media Clients, Nielsen. “The MRC accreditation process is extensive, encompassing all significant aspects of a measurement service’s design and execution. This assignation reaffirms Nielsen’s commitment to providing clients with trusted metrics via our best-in-class data science, technology and methodology that serve as the backbone of our measurement standards and solutions. At the same time, participation in the MRC process demonstrates Nielsen’s fidelity to transparency and recognition of the importance of independent, third-party validation.”
In October, Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology, big data and people-powered panels into its Local TV measurement service.
"尼尔森本地电视执行副总裁/董事总经理凯瑟琳-赫科维奇（Catherine Herkovic）表示："MRC对本地观众测量仪（LPM）+便携式观众测量仪（PPM）和节目测量仪+PPM测量服务的认证，体现了尼尔森对透明度和为本地市场提供最佳观众测量服务的承诺。"这也是我们地方电视服务转型过程中的又一个重要里程碑"。
媒体评级委员会（MRC）为有效、可靠和高效的媒体受众测量研究制定了行业标准。MRC 认证向市场表明，产品/服务符合 MRC 制作和提供受众收视率的最低标准。
*以下 19 个 Set Meter + PPM 市场获得继续认证：奥斯汀、辛辛那提、哥伦布、格林斯博罗、哈特福德、印第安纳波利斯、杰克逊维尔、堪萨斯城、拉斯维加斯、孟菲斯、密尔沃基、纳什维尔、普罗维登斯、罗利-达勒姆、盐湖城、圣安东尼奥、圣迭戈和西棕榈滩。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT MEDIA RATING COUNCIL (MRC) The MRC is a non-profit industry association established in 1963 composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research and other standards MRC produces, and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently more than 100 research products are audited by the MRC.
联系方式
尼尔森
Salvatore Tuzzeo，全国电视观众测量部
sal.tuzzeo@nielsen.com
646-654-5329
尼尔森
Dawn Rowan，本地电视观众测量部
dawn.rowan@nielsen.com
917-226-8022
