电视观众估计数
New York, NY — Oct. 8, 2020 — An estimated 57.9 million people tuned in to watch the first and only vice presidential debate of the 2020 election on Wednesday, Oct. 7, 2020. The debate was hosted at the University of Utah in Salt Lake City, Utah, and featured Democratic Vice Presidential Nominee Kamala Harris and Republican Vice Presidential Nominee Mike Pence.
虽然各电视网的报道有所不同,但有 18 个电视网从东部时间晚上 9:00 至 11:00 左右播出现场直播或磁带延时报道。
下图显示了这些网络的平均收视观众总和。值得注意的是,2020 年的咨询总数字中包含了户外(OOH)收视和联网电视(CTV)收视。在电视政治活动中,来自 CTV 的贡献率可高达 11%。
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萨尔-图齐奥
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