电视观众估计数
New York, NY — Sept. 30, 2020 — An estimated 73.1 million people tuned in to watch the first debate of the 2020 presidential election on Tuesday, Sept. 29, 2020. The debate was hosted at Case Western Reserve University in Cleveland, Ohio, and featured Democratic Presidential Nominee Joe Biden and Republican Presidential Nominee Donald Trump.
虽然各电视网的报道有所不同,但有 16 家电视网从东部时间晚上 9:00 至 11:00 进行了现场直播。
下图显示了这些网络的平均收视观众总和。值得注意的是,2020 年的咨询总数字中包含了户外(OOH)收视和联网电视(CTV)收视。在电视政治活动中,来自 CTV 的贡献率可高达 11%。
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迈克尔-雷塞诺
Michael.Receno@Nielsen.com
萨尔-图齐奥
Sal.Tuzzeo@Nielsen.com
